A1 Refereed original research article in a scientific journal
Exploring the impact of trust information visualization on mobile application usage
Authors: Yan Z, Liu CH, Niemi V, Yu GL
Publisher: SPRINGER LONDON LTD
Publication year: 2013
Journal: Personal and Ubiquitous Computing
Journal name in source: PERSONAL AND UBIQUITOUS COMPUTING
Journal acronym: PERS UBIQUIT COMPUT
Number in series: 6
Volume: 17
Issue: 6
First page : 1295
Last page: 1313
Number of pages: 19
ISSN: 1617-4909
DOI: https://doi.org/10.1007/s00779-013-0636-4
Abstract
Trust allows people to live in a risky and uncertain situation by providing the means to decrease complexity. It is the key to decision making and engaging in usage. Visualizing trust information could thus leverage usage behavior and decisions. This article explores the impact of trust information visualization on mobile application usage with a three-stage experiment conducted in both Finland and China (1) by studying users' opinions on the importance of mobile applications, (2) by evaluating the impact of a trust indicator on mobile application usage, and (3) by evaluating the impact of a trust/reputation indicator on mobile application usage. Although the results achieved in this study for Finland and China showed small differences on usage willingness and remarkable difference on trust information check willingness, both countries indicated that visualizing the reputation value of an application and/or the individual trust value of a user can assist in mobile application usage with different importance rates. In addition, the article discusses possible reasons for the difference in impact in Finland and China, other impact factors related to mobile application usage, and implications of our experiments with regard to a trust management system for mobile applications.
Trust allows people to live in a risky and uncertain situation by providing the means to decrease complexity. It is the key to decision making and engaging in usage. Visualizing trust information could thus leverage usage behavior and decisions. This article explores the impact of trust information visualization on mobile application usage with a three-stage experiment conducted in both Finland and China (1) by studying users' opinions on the importance of mobile applications, (2) by evaluating the impact of a trust indicator on mobile application usage, and (3) by evaluating the impact of a trust/reputation indicator on mobile application usage. Although the results achieved in this study for Finland and China showed small differences on usage willingness and remarkable difference on trust information check willingness, both countries indicated that visualizing the reputation value of an application and/or the individual trust value of a user can assist in mobile application usage with different importance rates. In addition, the article discusses possible reasons for the difference in impact in Finland and China, other impact factors related to mobile application usage, and implications of our experiments with regard to a trust management system for mobile applications.
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