B2 Non-refereed book chapter or chapter in a compilation book

Recording costs of corporate communication [in German]

Authors: Ruud T. Flemming, Pfister Jan

Editors: Ansgar Zerfass, Manfred Piwinger

Publishing place: Wiesbaden

Publication year: 2007

Book title : Handbuch Unternehmenskommunikation

First page : 631-645

ISBN: 978-3-8349-4542-6

eISBN: 978-3-658-03314-9

Web address : http://www.springer.com/la/book/9783834945426