Helena Rusanen
 D.Sc.


helena.rusanen@utu.fi

+358 29 450 5841

+358 50 473 8696

Pohjoisranta 11 A

Pori


ORCID identifierhttps://orcid.org/0000-0001-9961-3517





Areas of expertise
marketing; innovation; innovation ecosystems; services;business networks;business relationships

Biography

Helena Rusanen currently works as a University Teacher in marketing at Turku School of Economics in Pori unit. Her professional background is in technology, construction, and paper industries. In 2014 she got her Doctor's degree in economics and business administration.



Research

Helena's research interests focus on BtoB innovation networks and ecosystems and business networks as well as BtoB relationships.



Teaching

In the bachelor's degree, Helena Rusanen teaches Principles of marketing course with lectures and exercises, Consumer and organizational buying behavior, Service marketing, Integrated marketing communications, Customer and business relationships management, and she is responsible for Digital marketing course. She also supervises Bachelor's theses. In the master's degree, Helena teaches Value co-creation in service networks and supervises Master's theses.

Helena has teacher's education and is further specialized in neuropsychiatric and other challenges in learning.

In addition to above mentioned courses, Helena has taught the following courses in Turku unit: Bachelor's degree: Marketing management; Innovation management; Management of value networks; Business simulation game. Master's degree: Qualitative research methods, exercises; Quantitative research in marketing, exercises; Strategizing in business networks.



Publications


Last updated on 2024-12-02 at 16:30