Birgitta Sandberg
D.Sc. (Econ. & Bus. Adm.)
birgitta.sandberg@utu.fi Rehtorinpellonkatu 3 Turku Office: 237 ORCID identifier: https://orcid.org/0000-0001-8690-2360 |
Emotions in the innovation process; vulnerable consumers; commercialization of radical innovations
Birgitta Sandberg holds
a doctoral degree (2005) in International Business and works as a University
Research Fellow at the Department of Marketing and International Business in
the Turku School of Economics, University of Turku. She also holds Adjunct
Professorhip (2014-) in ‘Marketing and Management of Innovations’ from Turku
School of Economics.
Birgitta's main research interests include emotions in innovations processes and in market creation and transformative consumer behaviour. She is collaborating in various interdisciplinary international research projects. In 2017-2020 she led KULTA project funded by the Emil Aaltonen Foundation, which concentrated in bond-related needs of consumers. In 2019-2023 she ledthe WP “Lifestyle changes by generation and life cycle” as part of the Healthy Lifestyles to Boost Sustainable Growth (STYLE) SRC-project funded by the Academy of Finland. In 2022-2027 she participates in CloSer research project which focuses on "Clown doctors co-creating the experienced servicescape". The research project is funded by the Foundation for Economic Education.
Birgitta coordinates the Global Innovation Management Master’s Degree Program and teaches courses related to international business, innovation management and qualitative research methods. She also supervises doctoral and master’s theses.
- Parents at the forefront of healthcare encounters - a child's severe illness and the involvement of parents at the encounters (2017)
- Special conference series : Academy of Marketing Science
(A4 Refereed article in a conference publication ) - PIDÄN AINA LÄHELLÄ, KULJEN MATKAN VIERELLÄ – läheisten ja heidän tunteidensa merkitys vakavasti sairastuneille. Esitys Surukonferenssissa. Tampereen yliopisto,Time-related experiences and construction of elderly care services (2017) Leino Henna, Hurmerinta Leila, Sandberg Birgitta, Kortekangas-Savolainen,Outi
(Other publication) - (2017) Hurmerinta Leila, Sandberg Birgitta, Leino Henna
(Other publication) - Value Creation during Different Development Stages: What Changes When an Entrepreneurial Firm Transforms into a Multinational Corporation?2017Value Creation in International Business: Volume 2: An SME Perspective Peter Zettinig, Birgitta Sandberg, Sascha FuerstA3 Refereed book chapter or chapter in a compilation book
- Who lives Here? - Searching a home-like nursing home (2017) Hurmerinta Leila, Sandberg Birgitta, Leino Henna, Menzfeld Mira
(Other publication) - COLOURING OUTSIDE THE LINES: Incorporating incidental emotions into the concept of emotional value
(Esitys Academy of Marketing Conferencessa, Newcastle Business School, Northumbria University, UK 4.-7. 2016) (2016) Academy of Marketing Conference Birgitta Sandberg, Leila Hurmerinta, Henna Leino
(Other publication) - Kun aika pysähtyy - ajan kokemuksellisuuden merkitys tarpeiden luojana. Esitys Surukonferenssissa. Tampereen yliopisto. (2016) Hurmerinta Leila, Sandberg Birgitta
(Other publication) - Luopumisen keskellä - haavoittuvan asiakkaan tunnelähtöiset tarpeet. Esitys Surukonferenssissa, Tampereen yliopisto (2016) Sandberg Birgitta, Hurmerinta Leila, Kortekangas-Savolainen Outi
(Other publication) - Oma koti kullan kallis (2016) Negatiiviset tunteet - Positiivinen bisnes Leila Hurmerinta, Hannamari Lakkala, Birgitta Sandberg
(D2 Article in a professional compilation book) - Häpeätahroja teknologian mekassa (2015)
- Talouselämä
(D1 Article in a professional journal)
