Birgitta Sandberg
D.Sc. (Econ. & Bus. Adm.)
birgitta.sandberg@utu.fi Rehtorinpellonkatu 3 Turku Office: 237 ORCID identifier: https://orcid.org/0000-0001-8690-2360 |
Emotions in the innovation process; vulnerable consumers; commercialization of radical innovations
Birgitta Sandberg holds
a doctoral degree (2005) in International Business and works as a University
Research Fellow at the Department of Marketing and International Business in
the Turku School of Economics, University of Turku. She also holds Adjunct
Professorhip (2014-) in ‘Marketing and Management of Innovations’ from Turku
School of Economics.
Birgitta's main research interests include emotions in innovations processes and in market creation and transformative consumer behaviour. She is collaborating in various interdisciplinary international research projects. In 2017-2020 she led KULTA project funded by the Emil Aaltonen Foundation, which concentrated in bond-related needs of consumers. In 2019-2023 she leads the WP “Lifestyle changes by generation and life cycle” as part of the Healthy Lifestyles to Boost Sustainable Growth (STYLE) SRC-project funded by the Academy of Finland. In 2022-2025 she participates in CloSer research project which focuses on "Clown doctors co-creating the experienced servicescape". The research project is funded by the Foundation for Economic Education.
Birgitta coordinates the Global Innovation Management
Master’s Degree Program and teaches courses related to international business, innovation
management and qualitative research methods. She also supervises doctoral, master’s and bachelor’s theses.
- Exploring the transformation of the entrepreneurial firm into a Multinational Enterprise (2011) Vaasa University Zettinig, Peter;Fuerst, Sascha;Sandberg, Birgitta
(A4 Refereed article in a conference publication ) - Operationalising brand heritage and cultural heritage (2011)
- Journal of Product and Brand Management
(A1 Refereed original research article in a scientific journal) - Selection of target markets and planning for market entry: Case Metrotaifun (2011) University of Turku Sandberg, Birgitta;Zettinig, Peter
(B2 Non-refereed book chapter or chapter in a compilation book) - Commercialisation of innovations requires co-operation and networks (2010) Baltic Rim Economies Aarikka-Stenroos, L.; Sandberg, B.
(B2 Non-refereed book chapter or chapter in a compilation book) - Differing intrinsic motivations of innovative entrepreneurs and entrepreneurial innovators – Not just a hen-and-egg issue? (2010) Proceedings in the 17th International Product Development Management Conference, 13.-15. June in Murcia Sandberg, B.; Hurmerinta, L.; Zettinig, P.
(A4 Refereed article in a conference publication ) - Entrepreneurial Internationalisation. Effectuation Logic and International Expansion (2010) EIBA Annual Conference , 9.-11. December in Porto Zettinig, P.; Sandberg, B.; Fuerst, S.
(A4 Refereed article in a conference publication ) - Heritage chameleons. Utilisation of brand heritage in international companies (2010) Proceedings of the Academy of Marketing SIG Conference on Brand, Identity and Corporate Reputation Lätti, S; Hakala, U.; Sandberg, B.
(A4 Refereed article in a conference publication ) - Hyväkään uutuus ei myy itse itseään (2010)
- Talouselämä
(D1 Article in a professional journal) - Learning to Communicate with Students from Other Cultures - A Video Ethnography Pilot Study. Competitive Paper (2010) Proceedings of the 36th Annual Conference of EIBA (European International Business Academy), 9.-11. December in Porto Sandberg, B.; Vincze, Z.
(A4 Refereed article in a conference publication ) - Radical product innovation as mindset to transfer dynamic entrepreneurial capabilities to new industries (2010) Proceedings in the 17th International Product Development Management Conference Zettinig, P.; Sandberg, B.; Ketolainen M.
(A4 Refereed article in a conference publication ) - Building intercultural competences in a multicultural classroom – Can one course make a difference? (2009) Proceedings of the NFF Conference Sandberg Birgitta, Vincze Zsuzsanna
(B3 Non-refereed article in a conference publication) - How to create and manage a net to commercialize an innovation? (2009) Proceedings of the IMP Conference Aarikka-Stenroos Leena, Sandberg Birgitta
(A4 Refereed article in a conference publication ) - Ideative nonchampion: A person worth identifying? (2009) Proceedings of the 16th International Product Development Management Conference Pitkänen Kirsi, Sandberg Birgitta, Stenholm Pekka
(B3 Non-refereed article in a conference publication) - The Future of Innovation Gets Emotional (2009) The Futurev of Innovation Sandberg Birgitta
(B2 Non-refereed book chapter or chapter in a compilation book) - The significance of customer involvement in product development process (2009) Proceedings of the 16th International Product Development Management Conference Sandberg Birgitta, Hurmerinta Leila, Nummela Niina
(A4 Refereed article in a conference publication ) - Consumer Learning Roadmap: New Buzzword or Necessary Tool? (2008) Knowledge Matters. Technology, Innovation and Entrepreneurship in Innovation Networks and Knowledge Clusters Hänninen Seppo, Sandberg Birgitta
(A3 Refereed book chapter or chapter in a compilation book) - Managing and Marketing Radical Innovations: Marketing new technology (2008) Sandberg Birgitta
(C1 Refereed scientific book) - Money for nothing? Risks in biopharmaceutical companies from the perspective of public financiers (2008)
- Journal of Commercial Biotechnology
(A1 Refereed original research article in a scientific journal) - Customer-Related Proactiveness in the Radical Innovation Development Process (2007)
- European Journal of Innovation Management
(A1 Refereed original research article in a scientific journal) - Enthusiasm in the Development of Radical Innovations (2007)
- Creativity and Innovation Management
(A1 Refereed original research article in a scientific journal)
