Birgitta Sandberg
D.Sc. (Econ. & Bus. Adm.)
birgitta.sandberg@utu.fi Rehtorinpellonkatu 3 Turku Office: 237 ORCID identifier: https://orcid.org/0000-0001-8690-2360 |
Emotions in the innovation process; vulnerable consumers; commercialization of radical innovations
Birgitta Sandberg holds
a doctoral degree (2005) in International Business and works as a University
Research Fellow at the Department of Marketing and International Business in
the Turku School of Economics, University of Turku. She also holds Adjunct
Professorhip (2014-) in ‘Marketing and Management of Innovations’ from Turku
School of Economics.
Birgitta's main research interests include emotions in innovations processes and in market creation and transformative consumer behaviour. She is collaborating in various interdisciplinary international research projects. In 2017-2020 she led KULTA project funded by the Emil Aaltonen Foundation, which concentrated in bond-related needs of consumers. In 2019-2023 she leads the WP “Lifestyle changes by generation and life cycle” as part of the Healthy Lifestyles to Boost Sustainable Growth (STYLE) SRC-project funded by the Academy of Finland. In 2022-2025 she participates in CloSer research project which focuses on "Clown doctors co-creating the experienced servicescape". The research project is funded by the Foundation for Economic Education.
Birgitta coordinates the Global Innovation Management
Master’s Degree Program and teaches courses related to international business, innovation
management and qualitative research methods. She also supervises doctoral, master’s and bachelor’s theses.
- Top managers emotions in cross-border acquisitions (2015) Hassett Melanie, Reynolds Noelia-Sarah, Sandberg Birgitta
(Other publication) - Tunneristiriitainen asiakas on käyttämätön mahdollisuus (2015)
- Myynti & Markkinointi
(D1 Article in a professional journal) - "We want it to be special, because she was" - The value of memorial playgrounds (2015) Sandberg Birgitta, Hurmerinta Leila
(Other publication) - Many Faces of Sadness - the acceptance of radically different memorial stones (2014)
- Special conference series : Academy of Marketing Science
(A4 Refereed article in a conference publication ) - Networks for the commercialization of innovations. A review of how divergent network actors contribute. (2014)
- Industrial Marketing Management
(A1 Refereed original research article in a scientific journal) - Surun pukeminen muistomerkkiin, Esitys Surukonferenssissa, Tampereen yliopisto (2014) Hurmerinta Leila, Sandberg Birgitta
(Other publication) - What makes it so difficult? A systematic review on barriers to radical innovation (2014)
- Industrial Marketing Management
(A1 Refereed original research article in a scientific journal) - Emotional skills of a project manager in the front end of radical-innovation development (2013) The Proceedings of RADMA2013 Conference Birgitta Sandberg, Leena Aarikka-Stenroos, Ilkka Kettunen
(A4 Refereed article in a conference publication ) - Emotion towards innovations in discussion forums - opportunity or threat? (2013) XXIV ISPIM Conference 2013 Proceedings Haavisto Piia, Sandberg Birgitta
(A4 Refereed article in a conference publication ) - Highly innovative and extremely entrepreneurial individuals: what are these rare birds made of? (2013)
- European Journal of Innovation Management
(A1 Refereed original research article in a scientific journal) - Igniting the Spark: Utilization of Positive Emotions in Developing Radical Innovators (2013) The International Handbook of Innovation Education Sandberg Birgitta
(A3 Refereed book chapter or chapter in a compilation book) - IN THE NAME OF LOVE? Emotional conflicts in the encounters between dog owners and providers of dog supplies and services (2013) Marketing Relevance, Academy of Marketing Conference Proceedings 2013 Sandberg Birgitta, Heinonen Laura
(A4 Refereed article in a conference publication ) - Unbearable lightness of dying - Handling emotional ambivalence in marketing death-related innovation (2013) Marketing Relevance, Academy of Marketing Conference Proceedings Hurmerinta Leila, Sandberg Birgitta
(A4 Refereed article in a conference publication ) - What makes customer orientation difficult in radical innovations? – A Systematic Literature Review (2013) The Proceedings of Academy of Marketing Conference 2013. Sandberg Birgitta, Aarikka-Stenroos Leena
(A4 Refereed article in a conference publication ) - Creating and establishing networks for the commercialization of innovations (2012) Innovation in Healthy and Functional Foods Aarikka-Stenroos Leena, Sandberg Birgitta
(A3 Refereed book chapter or chapter in a compilation book) - From new-product development to commercialization through networks (2012)
- Journal of Business Research
(A1 Refereed original research article in a scientific journal) - Intellectual property rights in innovation management research: A review (2012)
- Technovation
(A1 Refereed original research article in a scientific journal) - Miten verkostoja voi hyödyntää innovaatioiden kaupallistamisessa? (2012)
- Liiketaloudellinen Aikakauskirja
(A1 Refereed original research article in a scientific journal) - A case for inquiry learning: Intopia -it isn't a game (2011) Turku School of Economics Zettinig, Peter;Sandberg, Birgitta
(B2 Non-refereed book chapter or chapter in a compilation book) - Creating a successful brand on mobile: Case Angry Birds game (2011) Hakala, Ulla;Sandberg, Birgitta
(A4 Refereed article in a conference publication )
