Birgitta Sandberg
D.Sc. (Econ. & Bus. Adm.)
birgitta.sandberg@utu.fi Rehtorinpellonkatu 3 Turku Office: 237 ORCID identifier: https://orcid.org/0000-0001-8690-2360 |
Emotions in the innovation process; vulnerable consumers; commercialization of radical innovations
Birgitta Sandberg holds
a doctoral degree (2005) in International Business and works as a University
Research Fellow at the Department of Marketing and International Business in
the Turku School of Economics, University of Turku. She also holds Adjunct
Professorhip (2014-) in ‘Marketing and Management of Innovations’ from Turku
School of Economics.
Birgitta's main research interests include emotions in innovations processes and in market creation and transformative consumer behaviour. She is collaborating in various interdisciplinary international research projects. In 2017-2020 she led KULTA project funded by the Emil Aaltonen Foundation, which concentrated in bond-related needs of consumers. In 2019-2023 she leads the WP “Lifestyle changes by generation and life cycle” as part of the Healthy Lifestyles to Boost Sustainable Growth (STYLE) SRC-project funded by the Academy of Finland. In 2022-2025 she participates in CloSer research project which focuses on "Clown doctors co-creating the experienced servicescape". The research project is funded by the Foundation for Economic Education.
Birgitta coordinates the Global Innovation Management
Master’s Degree Program and teaches courses related to international business, innovation
management and qualitative research methods. She also supervises doctoral, master’s and bachelor’s theses.
- When running fast is not the best option: failure of user involvement in design development processes (2019)
- International Journal of Product Development
(A1 Refereed original research article in a scientific journal) - From filthy to healthy and beyond: finding the boundaries of taboo destruction in sex toy buying (2018)
- Journal of Marketing Management
(A1 Refereed original research article in a scientific journal) - Joskus tärkeintä ei ole määränpää, vaan matka. (2018)
- Kauppalehti
(E1 Popularised article) - The emotions of top managers and key persons in cross-border M&As: Evidence from a longitudinal case study (2018)
- International Business Review
(A1 Refereed original research article in a scientific journal) - Vanhusten asema yhteisöissä heikkenee (2018)
- Helsingin Sanomat
(E1 Popularised article) - Voileipäsukupolven jaksamisesta pitää huolehtia (2018)
- Suomen kuvalehti
(E1 Popularised article) - MYRSKYN SILMÄSSÄ - vakavasti sairastuneiden lasten vanhempien tunnekokemukset. Esitys Surukonferenssissa. Tampereen yliopisto. (2017) Gerritsen Niina, Hurmerinta Leila, Sandberg Birgitta, Leino Henna
(Other publication) - Parents at the forefront of healthcare encounters - a child's severe illness and the involvement of parents at the encounters (2017)
- Special conference series : Academy of Marketing Science
(A4 Refereed article in a conference publication ) - PIDÄN AINA LÄHELLÄ, KULJEN MATKAN VIERELLÄ – läheisten ja heidän tunteidensa merkitys vakavasti sairastuneille. Esitys Surukonferenssissa. Tampereen yliopisto, (2017) Leino Henna, Hurmerinta Leila, Sandberg Birgitta, Kortekangas-Savolainen,Outi
(Other publication) - Time-related experiences and construction of elderly care services (2017) Hurmerinta Leila, Sandberg Birgitta, Leino Henna
(Other publication) - Value Creation during Different Development Stages: What Changes When an Entrepreneurial Firm Transforms into a Multinational Corporation? (2017) Value Creation in International Business: Volume 2: An SME Perspective Peter Zettinig, Birgitta Sandberg, Sascha Fuerst
(A3 Refereed book chapter or chapter in a compilation book) - Who lives Here? - Searching a home-like nursing home (2017) Hurmerinta Leila, Sandberg Birgitta, Leino Henna, Menzfeld Mira
(Other publication) - COLOURING OUTSIDE THE LINES: Incorporating incidental emotions into the concept of emotional value
(Esitys Academy of Marketing Conferencessa, Newcastle Business School, Northumbria University, UK 4.-7. 2016) (2016) Academy of Marketing Conference Birgitta Sandberg, Leila Hurmerinta, Henna Leino
(Other publication) - Kun aika pysähtyy - ajan kokemuksellisuuden merkitys tarpeiden luojana. Esitys Surukonferenssissa. Tampereen yliopisto. (2016) Hurmerinta Leila, Sandberg Birgitta
(Other publication) - Luopumisen keskellä - haavoittuvan asiakkaan tunnelähtöiset tarpeet. Esitys Surukonferenssissa, Tampereen yliopisto (2016) Sandberg Birgitta, Hurmerinta Leila, Kortekangas-Savolainen Outi
(Other publication) - Oma koti kullan kallis (2016) Negatiiviset tunteet - Positiivinen bisnes Leila Hurmerinta, Hannamari Lakkala, Birgitta Sandberg
(D2 Article in a professional compilation book) - Häpeätahroja teknologian mekassa (2015)
- Talouselämä
(D1 Article in a professional journal) - "Man this frustrates me": Change of consumer emotions in online discussions (2015)
- Journal of Research in Interactive Marketing
(A1 Refereed original research article in a scientific journal) - Mitä se lounatuuli nauraa? Se nauraa, jos joku on iloinen. - Surusta syntyneet leikkipuistot, Esitys Surukonferenssissa, Tampereen yliopisto (2015) Sandberg Birgitta, Hurmerinta Leila
(Other publication) - Sadness Bright as Glass - The acceptance of emotionally sensitive radical innovation (2015)
- Journal of Marketing Management
(A1 Refereed original research article in a scientific journal)