Birgitta Sandberg
D.Sc. (Econ. & Bus. Adm.)
birgitta.sandberg@utu.fi Rehtorinpellonkatu 3 Turku Office: 237 ORCID identifier: https://orcid.org/0000-0001-8690-2360 |
Emotions in the innovation process; vulnerable consumers; commercialization of radical innovations
Birgitta Sandberg holds
a doctoral degree (2005) in International Business and works as a University
Research Fellow at the Department of Marketing and International Business in
the Turku School of Economics, University of Turku. She also holds Adjunct
Professorhip (2014-) in ‘Marketing and Management of Innovations’ from Turku
School of Economics.
Birgitta's main research interests include emotions in innovations processes and in market creation and transformative consumer behaviour. She is collaborating in various interdisciplinary international research projects. In 2017-2020 she led KULTA project funded by the Emil Aaltonen Foundation, which concentrated in bond-related needs of consumers. In 2019-2023 she ledthe WP “Lifestyle changes by generation and life cycle” as part of the Healthy Lifestyles to Boost Sustainable Growth (STYLE) SRC-project funded by the Academy of Finland. In 2022-2027 she participates in CloSer research project which focuses on "Clown doctors co-creating the experienced servicescape". The research project is funded by the Foundation for Economic Education.
Birgitta coordinates the Global Innovation Management Master’s Degree Program and teaches courses related to international business, innovation management and qualitative research methods. She also supervises doctoral and master’s theses.
- Business from Everyday Physical Activity – A Futures Image of a Sustainable Business Ecosystem (2023) Silvonen Essi, Ahokas Ira, Hurmerinta Leila, Kiviluoto Katariina, Lamberg Johanna, Sandberg Birgitta, Tapio Petri
(D4 Published development or research report or study ) - Escapism or Integration? Family Constellations Reflecting on the Leisure-Time Physical Activity of Adults, Leisure Sciences (2023)
- Leisure Sciences
(A1 Refereed original research article in a scientific journal) - How do clowns listen?
(Conference abstract: the 7th Nordic Interdisciplinary Conference on Discourse and Interaction 2023) (2023) Abstract book Paananen Jenny, Leino Henna, Sandberg Birgitta, Hurmerinta Leila
(Other publication) - How to manage open innovation projects? An integrative framework (2023)
- Project Leadership and Society
(A2 Refereed review article in a scientific journal ) - ”Kyl te olette sit ihmeellisii!” Sairaalaklovnit tuomassa iloa ja osallisuutta muistisairaille asukkaille / ”You two are so peculiar!” Hospital clowns bringing joy and inclusion for residents with dementia (2023) Leino Henna M., Hurmerinta Leila, Paananen Jenny, Sandberg Birgitta
(Other publication) - Liikkumisen palapeli perheissä – miten sovittaa osat yhteen? (2023) Leino Henna, Hurmerinta Leila, Sandberg Birgitta, Kokko Sami, Lyytimäki Jari, Tapio Petri, Vasankari Tommi
(Other publication) - Service research perspective to transformative art-based interventions for persons with dementia
(Poster presentation at the 33rd Alzheimer Europe Conference 2023) (2023) Leino Henna M., Hurmerinta Leila, Immonen Annikka, Sandberg Birgitta
(Other publication) - Time-related aspects of commute well-being (2023)
- Transportation Research Part F: Traffic Psychology and Behaviour
(A1 Refereed original research article in a scientific journal) - Työmatkoista hyvinvointia tänään ja tulevaisuudessa (2023) Sandberg Birgitta, Hurmerinta Leila, Leino Henna, Lehtonen Esko, Lyytimäki Jari
(Other publication) - Arkiliikkumisesta bisnestä: Kestävän liiketoimintaekosysteemin tulevaisuuskuva (2022) Silvonen Essi, Ahokas Ira, Hurmerinta Leila, Kiviluoto Katariina, Lamberg Johanna, Sandberg Birgitta, Tapio Petri
(D4 Published development or research report or study )
