Birgitta Sandberg
D.Sc. (Econ. & Bus. Adm.)
birgitta.sandberg@utu.fi Rehtorinpellonkatu 3 Turku Office: 237 ORCID identifier: https://orcid.org/0000-0001-8690-2360 |
Emotions in the innovation process; vulnerable consumers; commercialization of radical innovations
Birgitta Sandberg holds
a doctoral degree (2005) in International Business and works as a University
Research Fellow at the Department of Marketing and International Business in
the Turku School of Economics, University of Turku. She also holds Adjunct
Professorhip (2014-) in ‘Marketing and Management of Innovations’ from Turku
School of Economics.
Birgitta's main research interests include emotions in innovations processes and in market creation and transformative consumer behaviour. She is collaborating in various interdisciplinary international research projects. In 2017-2020 she led KULTA project funded by the Emil Aaltonen Foundation, which concentrated in bond-related needs of consumers. In 2019-2023 she leads the WP “Lifestyle changes by generation and life cycle” as part of the Healthy Lifestyles to Boost Sustainable Growth (STYLE) SRC-project funded by the Academy of Finland. In 2022-2025 she participates in CloSer research project which focuses on "Clown doctors co-creating the experienced servicescape". The research project is funded by the Foundation for Economic Education.
Birgitta coordinates the Global Innovation Management
Master’s Degree Program and teaches courses related to international business, innovation
management and qualitative research methods. She also supervises doctoral, master’s and bachelor’s theses.
- Individuals’ Agency in Forming Physical Activity Experiencescapes (2022) 22nd Futures Conference: Book of abstracts Hurmerinta Leila, Sandberg Birgitta, Leino Henna
(Other publication) - Memorial playgrounds: Special ways of coping with extreme loss (2022)
- Death Studies
(A1 Refereed original research article in a scientific journal) - Mismatch, empowerment, fatigue or balance? Four scenarios of physical activity up to 2030 in Finland (2022)
- Futures
(A1 Refereed original research article in a scientific journal) - No place like home – Or is there? Extended transformational potential of nursing homes during vital conjunctures (2022)
- Journal of Clinical Nursing
(A1 Refereed original research article in a scientific journal) - Temporal Dynamics of Subjective Wellbeing in Commuting (2022) 22nd Futures Conference: Book of abstracts Sandberg Birgitta, Hurmerinta Leila, Leino Henna
(Other publication) - The interplay between customers’ incidental and integral affects in value experience (2022)
- Marketing Theory
(A1 Refereed original research article in a scientific journal) - Vaikuttava harrastusseteli edellyttää helppokäyttöisyyttä, monipuolista lajivalikoimaa ja rohkaisua vähän liikkuville (2022) Ahokas Ira, Husu Pauliina, Leino Henna, Saarimaa Riikka, Tokola Kari, Vähä-Ypyä Henri, Sandberg Birgitta, Vasankari Tommi, Tapio Petri
(D4 Published development or research report or study ) - Why Would You Run around Chasing a Ball? Embodied and Temporal Emotions during Leisure Time Physical Activity (2022)
- Leisure Sciences
(A1 Refereed original research article in a scientific journal) - Balancing service inclusion for primary and secondary customers experiencing vulnerabilities (2021)
- Journal of Services Marketing
(A1 Refereed original research article in a scientific journal) - Liikkumisrajoituksilla on pitkäaikainen vaikutus arjen rutiineihin (2021)
- Aamulehti
(E1 Popularised article) - Escaping into sexual play: A consumer experience perspective (2020)
- Leisure Sciences
(A1 Refereed original research article in a scientific journal) - Koronakriisin kasvomaskit ovat esimerkki kuluttajien kaipaamasta turvallisesta vapaudesta (2020)
- Talouselämä
(E1 Popularised article) - Mistä haavoittuvuus alkaa ja mihin se päättyy? (2020)
- Lääkärilehti
(D1 Article in a professional journal) - Other-related needs experienced by secondary customers – altruism or something else?
(Presentation at the Multidisciplinary Primary Health Care Research Congress 2020) (2020) Henna Leino, Leila Hurmerinta, Birgitta Sandberg
(Other publication) - A place to live or a new phase in life? The transformational potential of a nursing home
(Paper presented at the conference on Meaningful Relations in Aging and Dying. University of Helsinki & University of Eastern Finland, Helsinki 28.-30.8. 2019) (2019) Henna Leino, Leila Hurmerinta, Birgitta Sandberg, Mira Menzfeld
(Other publication) - Ilmastohäpeästä on päästävä ilmastoylpeyteen (2019)
- Suomen kuvalehti
(E1 Popularised article) - Liikkumisvajeen luontopohjaiset ratkaisut ja ongelmat (2019)
- Alue ja ympäristö
(A2 Refereed review article in a scientific journal ) - Positive and negative emotional spirals in eWOM of new recreational sports: A case study on Nordic Walking (2019)
- International Journal of Leisure and Tourism Marketing
(A1 Refereed original research article in a scientific journal) - Temporality in the conception of life after a diagnosis of severe illness affected by interactions in healthcare service (2019) Leila Hurmerinta, Valtteri Arstila, Birgitta Sandberg, Henna Leino, Outi Kortekangas-Savolainen
(Other publication) - Vulnerable individuals’ needs, bonds, and the meaningfulness of life. Poster presented at the conference. Conference on Meaningful Relations in Aging and Dying, 28.-30.8, 2019, University of Helsinki & University of Eastern Finland, Helsinki (2019) Sandberg Birgitta, Hurmerinta Leila, Leino Henna, Menzfeld Mira, Arstila Valtteri, Kortekangas-Savolainen Outi
(Other publication)
