Mikko Grönlund
mikko.s.gronlund@utu.fi +358 44 594 7545 Joukahaisenkatu 3-5 Turku ORCID identifier: https://orcid.org/0000-0001-7148-2340 |
Areas of expertise
Media, Media economics, Media management, Newspapers, News media, Publishing, Printing, Business intelligence, Business models
Media, Media economics, Media management, Newspapers, News media, Publishing, Printing, Business intelligence, Business models
Biography
Research
I have more than twenty five years of experience in domestic and international media-related research projects. My research has concentrated on issues such as media business models, the economic development of the media industries, concentration and ownership in media markets and the impact of digitalisation on different media and creative industries, and the financial implications of copyright industries. The European Commission, Finnish ministries, industry federations, foundations and companies.
Publications
- Digitalization and Economic Contribution of Copyright-based Industries: Case Finland (2019) Mikko Grönlund, Tuomas Ranti, Petteri Sinervo
(Other publication) - Emerging Forms of Hyperlocal Media: The case of Finland (2019)
- Nordicom Review
(A1 Refereed original research article in a scientific journal) - Engagement strategies in news media: From fly-by clicks to thick engagement and value creation (2019) Carl-Gustav Lindén, Katja Lehtisaari, Mikko Villi, Mikko Grönlund
(Other publication) - Helping Hand? It’s Google’s World of Media and Journalism Now (2019) Carl-Gustav Lindén, Katja Lehtisaari, Mikko Villi, Mikko Grönlund
(Other publication) - The financial position of Finnish non-fiction writers in 2018 (Mitä tietokirjailija tienaa? Tietokirjailijoiden taloudellinen asema Suomessa vuonna 2018) (2019) Mikko Grönlund
(Other publication) - Business Models, Audiences and Sustainability: The Characteristics of Finnish Hyperlocal Publishing (2018) Mikko Grönlund, Jaana Hujanen, Katja Lehtisaari, Carl-Gustav Lindén
(Other publication) - Comparing Innovation and Social Media Strategies in Scandinavian and US Newspapers (2018)
- Digital Journalism
(A1 Refereed original research article in a scientific journal) - Competitive pressure and profitability of newspaper publishing in 12 European countries (2018)
- Journal of Media Business Studies
(A1 Refereed original research article in a scientific journal) - Cross-ownership in Finnish Newspaper Publishing (2018) Mikko Grönlund, Tom Björkroth
(Other publication) - Digital transformation and newspapers (2018) Mikko Grönlund, Katja Lehtisaari
(Other publication)



