Mikko Grönlund
mikko.s.gronlund@utu.fi +358 44 594 7545 Joukahaisenkatu 3-5 Turku ORCID identifier: https://orcid.org/0000-0001-7148-2340 |
Areas of expertise
Media, Media economics, Media management, Newspapers, News media, Publishing, Printing, Business intelligence, Business models
Media, Media economics, Media management, Newspapers, News media, Publishing, Printing, Business intelligence, Business models
Biography
Research
I have more than twenty five years of experience in domestic and international media-related research projects. My research has concentrated on issues such as media business models, the economic development of the media industries, concentration and ownership in media markets and the impact of digitalisation on different media and creative industries, and the financial implications of copyright industries. The European Commission, Finnish ministries, industry federations, foundations and companies.
Publications
- Brändien arvon määrittäminen (2002) Merkit Robert G. Picard, Mikko Grönlund
(B2 Non-refereed book chapter or chapter in a compilation book) - Customer Satisfaction, Price and Financial Performance: A Study of Finnish Printing Industry Companies (2002) Media Firms: Structures, Operations, and Performance Mikko Grönlund
(A3 Refereed book chapter or chapter in a compilation book) - Mainostava Suomi – Alueellisten mainosmarkkinoiden rakenne (2002) Mikko Grönlund, Timo Einari Toivonen, Robert G. Picard, Inmaculada Higueras
(D4 Published development or research report or study ) - Customer satisfaction : elements and preconditions : expectations and assessments of Finnish printing industry customers (2001) Mikko Grönlund, Randy Jacobs, Robert G. Picard
(C1 Refereed scientific book) - Asiakastyytyväisyyden osatekijät ja edellytykset – Painoviestintäyritysten asiakkaiden odotuksia ja arvioita (2000) Mikko Grönlund, Randy Jacobs, Robert G. Picard
(C1 Refereed scientific book) - Competitiveness of the European Union Publishing Industries (2000) Robert G. Picard, Mikko Grönlund, Veijo Pönni
(D4 Published development or research report or study ) - Financial and Strategic Management of Successful Local Radio Stations in Finland (2000)
- Journal of Radio and Audio Media
(A1 Refereed original research article in a scientific journal) - Suomalaisen mediateollisuuden rakenne ja kehitystrendit (2000) Mediatalous Liiketoiminnan ja yrittäjyyden perusteet viestintäalalle Mikko Grönlund, Timo E. Toivonen
(B2 Non-refereed book chapter or chapter in a compilation book) - Menestyvä paikallisradio : talouteen ja johtajuuteen liittyviä näkökulmia liiketaloudellisesti menestyvistä paikallisradioista (1999) Mikko Grönlund, Veijo Pönni, Janne Rannikko
(D4 Published development or research report or study )



