Outi Sarpila
outi.sarpila@utu.fi Assistentinkatu 7 Turku ORCID identifier: https://orcid.org/0000-0002-3795-0638 |
sociology of physical appearance; sociology of consumption;social inequality; survey research
I am currently working as a professor of sociology at the University of Turku.
I completed my Master's degree in Economic Sociology at the Turku School of Economics in 2007. In 2013, I successfully defended my PhD thesis on consumption related to appearance at the University of Turku, Faculty of Social Sciences.
I work as PI of the project "The social mechanisms behind the economic consequences of physical appearance, SOMA" funded by the Academy of Finland (2019-2023). During 2016-2018 I led research project “Finland as an appearance society” funded by Emil Aaltonen foundation. I'm also part of the consumption reference budget research team at the University of Turku.
https://soma.utu.fi
https://sites.utu.fi/viitebudjetit
At the Bachelor's level in Social Sciences: I teach in courses on social science theories and social inequality. Additionally, I coordinate the Finnish Society course designed for exchange students.
At the Master's level in Sociology: I am responsible for the Sociological Essay course and supervise Master's theses.
In the doctoral program: I organize PhD seminars and and supervise doctoral dissertations.
- Korkeampi koulutus, vihreämpi kuluttaja? – Ympäristövastuullisen kulutuksen tunnuspiirteet 1990-luvun lopulta 2010-luvun kynnykselle (2014)
- Kulutustutkimus.Nyt
(A1 Refereed original research article in a scientific journal) - Koulutus ja tulotaso vaikuttavat ruokailutottumuksiin. (2014)
- Hyvinvointikatsaus
(B1 Non-refereed article in a scientific journal) - Kulutus ja yhteiskunta (2014) Johdatus sosiologian perusteisiin Outi Sarpila
(A3 Refereed book chapter or chapter in a compilation book) - Luksusta vai yllättävän välttämätöntä? (2014)
- Hyvinvointikatsaus
(B1 Non-refereed article in a scientific journal) - Paradox of health and appearance in fitness culture - The usage of commercial fitness services among young adults (2014) Miia Grénman, Outi Sarpila, Terhi-Anna Wilska
(Other publication) - Pörräävätkö helikopterivanhemmat pian Suomessakin (2014)
- Turun Sanomat
(E1 Popularised article) - Appearance-related consumption among dating, cohabiting and married consumers. – A comparison between men and women (2013)
- International Review of Retail, Distribution and Consumer Research
(A1 Refereed original research article in a scientific journal) - Attitudes towards attending to one’s looks in Finland (2013)
- Research papers in economic sociology
(D4 Published development or research report or study ) - Beauty for sale – An empirical study of appearance-related consumption in Finland (2013) Sarpila Outi
(G4 Monograph dissertation) - Editorial note – Wrapping up the past volumes (2013)
- Research On Finnish Society
(B1 Non-refereed article in a scientific journal) - Internet-lomake vai ei? – Sähköinen kyselylomake postikyselyitä täydentävänä tiedonkeruun menetelmänä (2013) Verkon ja sosiaalisen median tutkimusmenetelmät Räsänen P, Sarpila O
(A3 Refereed book chapter or chapter in a compilation book) - Kulutus ja elämäntavat (2013)
- Sosiologia
(B1 Non-refereed article in a scientific journal) - Me huolitellut vaan ei hienostelevat (2013)
- Modin
(E1 Popularised article) - Ovatko korkeastikoulutetut vihreämpiä kuluttajia? (2013)
- Research papers in economic sociology
(D4 Published development or research report or study ) - Studies of well-being and lifestyle in contemporary Finland. (2013)
- Research papers in economic sociology
(D4 Published development or research report or study ) - Changing Leisure Interests in Finland : A Perspective on the Aged Consumers (2012)
- Research papers in economic sociology
(B2 Non-refereed book chapter or chapter in a compilation book) - Editorial note: National social science in global society (2012)
- Research On Finnish Society
(B1 Non-refereed article in a scientific journal) - I am not spending on my appearance! : Examining low-level consumers of clothing and beauty care in Finland, 1999-2009 (2012)
- International Review of Social Research
(A1 Refereed original research article in a scientific journal) - ICT Activity in Later Life : Internet Use and Leisure Activities Amongst Senior Citizens in Finland (2012)
- European Journal of Ageing
(A1 Refereed original research article in a scientific journal) - Minun sukupolveni, sinun sukupolvesi (2012)
- Hyvinvointikatsaus
(E1 Popularised article)



