I'm professor of Media Studies and head of department. After finishing my PhD in 2002 I worked at universities of Tampere, Helsinki and Jyväskylä before starting in my current post in 2011. I've been visiting scholar/profesor at MIT and Microsoft Research New England's Social Media Collective (2016), University of Florence (2020) and University of Sydney (2022).

I'm broadly interested in media culture and my recent book projects range from social media inquiry to cinema history in e.g., Who's Laughing Now? Feminist Tactics in Social Media (with Jenny Sundén, MIT Press 2020), Objectification: On the Difference Between Sex and Sexism (with Feona Attwood, Alan McKee, John Mercer and Clarissa Smith, Routledge 2020), Distracted, Frustrated, Bored: Affective Formations in Networked Media (MITP 2021), Technopharmacology (with Joshua Neves, Aleena Chia and Ravi Sundaram, University of Minnesota Press 2022) and Yul Brynner: Exoticism, Cosmopolitanism and Screen Masculinity (Edinburgh University Press, 2023). Hot Connections: Why Sexual Platforms Matter, co-authored with Sundén and Katrin Tiidenberg, is forthcoming from MITP in 2026.

I serve on the editorial boards member of the journals New Media & Society, Social Media + Society, Sexualities, Porn Studies, International Journal of Cultural Studies, Dialogues on Digital Society, Postmodern Culture, Capacious, Postmodern Culture, Journal of Scandinavian Cinema, Kvinder, kön och forskning, MedieKultur and Monstrum.