D.Sc. (Econ. & Bus. Adm.) Miia Grenman - UTU Research Portal

Miia Grenman
D.Sc. (Econ. & Bus. Adm.)

Biodiversity unit (Biodiversity Research)

Markkinointi, Jyväskylän yliopiston kauppakorkeakoulu

miia.grenman@utu.fi

+358 41 502 3293

Rehtorinpellonkatu 3

Turku

ORCID identifier: https://orcid.org/0000-0003-3599-3121

ResearchGate

wellnesstohtori.fi

Areas of expertise

Transformative consumer research (TCR); consumer well-being; positive psychology; eudaimonic well-being; flourishing; meaning; good everyday life; wellness consumption and practices; wellness branding; Gen Z

Biography

D. Sc. (Econ. & Bus.
Adm.), Marketing, Turku School of Economics (2019)

M. Sc. (Econ. & Bus.
Adm.), Marketing, Turku School of Economics (2008)

BBA, International marketing, Turku Polytechnic (2004)

Research

I work as a postdoctoral researcher at the University of Jyväskylä (JSBE) in Academy of Finland's funded interdisciplinary and multi-year research project: Biodiversity Respectful Leadership (BIODIFUL). My research focuses on biodiversity-respectful flourishing life and Gen Z as future consumers and leaders.

I am also involved in Kone Foundation's funded three-year interdisciplinary and -artistic research project: Elonkirjon äänettömät (ELÄÄ).

Publications

1 of 2

Akateeminen historia, kulttuuriperintö ja tieteellinen tutkimus elävän ja elämyksellisen kaupunkikulttuurin voimavarana (2023)
- Yhdyskuntasuunnittelu
Räikkönen Juulia, Grénman Miia
(Refereed journal article or data article (A1))
Planetaariset rajat: Kirjallisuuskatsaus kulutuksen ja biodiversiteetin välisistä yhteyksistä (2023)
- Kulutustutkimus.Nyt
Pecoraro Maria, Grénman Miia, Lappalainen Roni, Räikkönen Juulia, Sääksjärvi Ilari, Uusitalo Outi
(Refereed review article in scientific journal (A2))
Wellness Among Gen Zs in Western and Eastern Cultures During COVID-19 (2023) Advances in Advertising Research : Communicating, Designing and Consuming Authenticity and Narrative Grénman Miia, Hakala Ulla, Mueller Barbara, Chan Kara
(Refereed article in compilation book (A3))
Akateeminen kulttuuriperintö ja tiede ovat elävän ja elämyksellisen kaupunkikulttuurin voimavara (2021) Räikkönen Juulia, Grénman Miia
(Published development or research report or study (D4))
Conceptualizing nature-based science tourism: a case study of Seili Island, Finland (2021)
- Journal of Sustainable Tourism
Räikkönen Juulia, Grénman Miia, Rouhiainen Henna, Honkanen Antti, Sääksjärvi Ilari E
(Refereed journal article or data article (A1))
Emotion Tracking: Possibilities for Measuring Emotional Consumer Experiences (2020) Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior Juulia Räikkönen, Miia Grénman
(Refereed article in compilation book (A3))
Advancing environmental sustainability through nature-based science tourism: The potential of universities (2019)
- Matkailututkimus-Lehti
Räikkönen Juulia, Rouhiainen Henna, Grénman Miia, Sääksjärvi Ilari E.
(Refereed review article in scientific journal (A2))
Aiming at one’s best self – Wellness as a new means for self-branding (2019) 48th EMAC Annual conference: Proceedings Ulla Hakala, Miia Grénman, Barbara Mueller
(Refereed article in conference proceedings (A4))
In quest of the optimal self : wellness consumption and lifestyle – a superficial marketing fad or a powerful means for transforming and branding oneself? (2019) Grénman Miia
(Doctoral dissertation (article) (G5))
Optimaalista itseä etsimässä. Wellness-kulutus ja -elämäntyyli – Pinnallinen markkinointikikka vai merkityksellinen henkilökohtainen muutosprosessi ja itsensä brändäämisen keino? (2019)
- Kulutustutkimus.Nyt
Miia Grénman
(Article or data-article in scientific journal (B1))
Wellness branding: insights into how American and Finnish consumers use wellness as a means of self-branding (2019)
- Journal of Product and Brand Management
Grénman M., Hakala U., Mueller B.
(Refereed journal article or data article (A1))
Measuring emotions in consumer experiences with the self-tracking method (2018) Juulia Räikkönen, Miia Grénman
(Other (O2))
Mikä opiskelijoita liikuttaa? – Liikunnan merkitykset ja niiden yhteys koettuun hyvinvointiin ja liikunnan määrään (2018)
- Liikunta ja tiede
Miia Grénman, Airi Oksanen, Eliisa Löyttyniemi, Juulia Räikkönen, Kristiina Kunttu
(Refereed journal article or data article (A1))
Science Tourism as a Form of Wildlife Tourism (2018) Juulia Räikkönen, Miia Grénman, Ilari Sääksjärvi
(Other (O2))
Branded wellness – Cultural and generational differences in perception of wellness-related products and services (2017) Ulla Hakala, Miia Grénman, Barbara Mueller
(Other (O2))
Branding the legacy of ‘The Flying Finn’ (2017)
- Journal of Olympic History
Miia Grénman, Juulia Räikkönen, Kalle Virtapohja, Ulla Hakala
(Refereed journal article or data article (A1))
Taking the first step – From physical inactivity towards a healthier lifestyle through leisure walking (2017) The Routledge International Handbook of Walking Miia Grénman, Juulia Räikkönen
(Refereed article in compilation book (A3))
The Experience Economy Logic in the Wellness Tourism Industry (2017) Co-Creation and Well-Being in Tourism Juulia Räikkönen, Miia Grénman
(Refereed article in compilation book (A3))
Wellness as a means of personal branding – Identifying the cultural differences among the US and Finnish consumers (2017) Proceedings of the 12th Global Brand Conference of the Academy of Marketing, School of Business and Economic, Linnaeus Univeristy, Kalmar, 26th-28th, April, 2017 Ulla Hakala, Miia Grénman, Barbara Mueller
(Refereed article in conference proceedings (A4))
An Evolutionary Psychological Perspective on Sport Consumption – Does Life History Theory Explain Demographic Differences in Sport Behavior among Young Adults? (2016) Miia Grénman, Samuel Piha
(Other (O2))