Arja Lemmetyinen
arinle@utu.fi |
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- Brändit matkailussa (2017) Matkailututkimuksen avainkäsitteet Arja Lemmetyinen, Saila Saraniemi
- How Could a Social Network Analysis Boost an Evolutionary Ecosystem in Cultural Heritage Tourism? (2017) Proceedings of the Heritage, Tourism and Hospitality International Conference HTHIC 2017 September 27-29, 2017 Pori, Finland Darko Dimitrovski, Arja Lemmetyinen, Lenita Nieminen
- Imago ja brändi matkailussa (2017) Matkailututkimuksen avainkäsitteet Arja Lemmetyinen, Saila Saraniemi
- Proceedings of the Heritage, Tourism and Hospitality International Conference HTHIC 2017 September 27-29, 2017 Pori, Finland (2017) Arja Lemmetyinen, Lorenzo Cantoni, Katriina Siivonen
- Safe, Secure and Sustainable: Attributes of a Strong Cruise Brand (2017) Cruise ship tourism Lemmetyinen A
- Benefits, Risks, Interaction, Coordination, Keenness - Valid components of modelling value co-creation in re-branding tourism destinations?
(Esitys IX Kansatieteen päivillä, 17.-18.3. 2016 Turku) (2016) Arja Lemmetyinen, Lenita Nieminen - Cruise destination brand awareness as a moderator in motivation-satisfaction relation (2016)
- Tourism Review
- Ecological sustainability driving word-of-mouth behaviour of a cruise customer
(Esitys 25th Nordic Symposium on Tourism and Hospitality Research -konferensissa, 28.30.9. 2016, Turku Finland) (2016) Tuomas Pohjola, Darko Dimitrovski, Arja Lemmetyinen, Lenita Nieminen - Revealing possibilities for co-branding – focusing on Finnish higher education of creative economy (2016)
- Developments in marketing science : proceedings of the Academy of Marketing Science
- Students as online brand ambassadors: examining the role of ewom in building a higher-education brand
(Esitys 11th Global Brand Conferencessa, 27.-29.4. 2015, Bradford, UK) (2016) Kati Suomi, Jani Wahlman, Arja Lemmetyinen
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