Mari Ketolainen - UTU Research Portal - UTU Research Portal

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Mari Ketolainen

- Doctoral Researcher,
International Business (Department of Marketing and International Business)

mari.ketolainen@utu.fi

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Radical product innovation as mindset to transfer dynamic entrepreneurial capabilities to new industries (2010) Proceedings in the 17th International Product Development Management Conference Zettinig, P.; Sandberg, B.; Ketolainen M.