Elina Jaakkola
Professor
elina.jaakkola@utu.fi +358 29 450 2261 +358 44 510 9499 Rehtorinpellonkatu 3 Turku ORCID identifier: https://orcid.org/0000-0003-4654-7573 |
Service business; Customer experience; Customer Journeys, Customer/actor engagement; Value creation; Service innovation; B2B marketing
Dr. Elina Jaakkola is Professor of Marketing at Turku School of Economics, University of Turku, Finland. She specializes in service research and her current projects focus on topics such as customer experience and journeys, customer/actor engagement, and value driven business. Her research has been published e.g. in Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Product Innovation Management, Industrial Marketing Management, Journal of Business Research, and Journal of Service Management. She is an Associate Editor for Journal of Service Research and Industrial Marketing Management and serves in the Editorial Review Board of eight prominent journals. She has won a number of international awards for her scholarly activities and was named to the Clarivateʻs Highly Cited Researchers list in the business and economics discipline in 2021 and 2022.
My research focuses on service, both as a context and a business logic applicable to any business. My three key areas of research include customer experience and journeys, customer/actor engagement, and value creation within service relationships and networks. I am interested in examining emerging phenomena that are relevant for contemporary markets but have remained insufficiently understood. My research can be characterized as explorative and theory building in nature, primarily drawing on qualitative research methods. My research has been published in a wide range of high-quality journals such as Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Product Innovation Management, Industrial Marketing Management and Journal of Service Management. I serve in as Associate Editor in Journal of Service Research and Industrial Marketing Management and in the Editorial Advisory Boards of JAMS, JSR, IJRM, AMS Review, IMM, Journal of Service Management, Journal of Services Marketing, and Journal of Service Theory and Practice.
My teaching focuses on my areas of expertise. I have taught basic, advanced and doctoral level courses on service business as well as courses on qualitative research methods. I supervise theses in doctoral, master, bachelor and eMBA levels and am involved in various corporate training activities.
- Exploring Customer Engagement within Multi-Actor Service Systems (2012) Jaakkola, Elina;Alexander, Matthew
(A4 Refereed article in a conference publication ) - How is service innovation organized in KIBS firs? : Towards a typology of service innovation practices. (2012) Jaakkola, Elina;Hallin, Anette;Jerbrant, Anna
(A4 Refereed article in a conference publication ) - Managing customer participation to co-create value in knowledge intensive business services (2012) Proceedings from the AMA SERVSIG International Service Research Conference, Helsinki, Finland, June 7-9 2012 Mekhail Mustak, Aino Halinen, Elina Jaakkola
(A4 Refereed article in a conference publication ) - Marketing in professional service firms : Turning expertise into customer perceived value (2012) Handbook of Research on Entrepreneurship in Professional Services Aino Halinen, Elina Jaakkola
(A3 Refereed book chapter or chapter in a compilation book) - Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process (2012)
- Industrial Marketing Management
(A1 Refereed original research article in a scientific journal) - An empirical investigation into value co-creation in b-to-b service networks (2011) Hakanen, Taru;Jaakkola, Elina
(A4 Refereed article in a conference publication ) - Developing integrated solutions within B-to-B service networks (2011) Hakanen, Taru;Kansola, Minna;Valjakka, Tiina;Valkokari, Katri;Salkari, Iiro;Jaakkola, Elina
(B3 Non-refereed article in a conference publication) - Exploring co-creation networks: Creating 'balanced centricity' within a public transport service system (2011) Jaakkola, Elina;Alexander, Matthew
(A4 Refereed article in a conference publication ) - Networking for resources in service solution development (2011) Proceedings of the 27th IMP Conference, Glasgow, UK, August 2011 Rusanen, Helena;Halinen, Aino;Jaakkola, Elina
(A4 Refereed article in a conference publication ) - The influence of service elements on R&D control: a longitudinal case study (2011) Laine, Teemu;Jaakkola, Elina;Suomala, Petri;Kaartemo, Valtteri
(A4 Refereed article in a conference publication ) - Unraveling the practices of "productization" in professional service firms. (2011) Jaakkola, Elina
(A1 Refereed original research article in a scientific journal) - Value networks in new service development: evidence from a coordinator organization (2011) Proceedings of the Naples Forum on Services, June 2011, Capri Halinen, Aino;Jaakkola, Elina
(B3 Non-refereed article in a conference publication) - Co-creation of knowledge-intensive service offerings within buyer-seller relationships (2010) Proceedings of the 26. IMP-conference Aarikka-Stenroos, L.; Jaakkola, E.
(A4 Refereed article in a conference publication ) - Seeking resources for b-to-b service development within networks (2010) Proceedings of the 26th IMP Conference on Business Networks Rusanen, H.; Jaakkola, E.
(A4 Refereed article in a conference publication ) - Value co-creation within buyer-seller relationships in knowledge-intensive business services (2010) The Proceedings of the 26th IMP-conference. Aarikka-Stenroos Leena, Jaakkola Elina
(A4 Refereed article in a conference publication )
