Elina Jaakkola
Professor
elina.jaakkola@utu.fi +358 29 450 2261 +358 44 510 9499 Rehtorinpellonkatu 3 Turku ORCID identifier: https://orcid.org/0000-0003-4654-7573 |
Service business; Customer experience; Customer/actor engagement; Value creation; Service innovation; B2B marketing
Dr. Elina Jaakkola is Professor of Marketing at Turku School of Economics, University of Turku, Finland. She specializes in service research and her current projects focus on topics such as customer experience and journeys, customer/actor engagement, and value driven business. Her research has been published e.g. in Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Product Innovation Management, Industrial Marketing Management, Journal of Business Research, and Journal of Service Management. She is an Associate Editor for Journal of Service Research and Industrial Marketing Management and serves in the Editorial Review Board of seven prominent journals. She has won a number of international awards for her scholarly activities and was named to the Clarivateʻs Highly Cited Researchers list in the business and economics discipline in 2021 and 2022.
My research focuses on service, both as a context and a business logic applicable to any business. My three key areas of research include customer experience and journeys, customer/actor engagement, and value creation within service relationships and networks. I am interested in examining emerging phenomena that are relevant for contemporary markets but have remained insufficiently understood. My research can be characterized as explorative and theory building in nature, primarily drawing on qualitative research methods. My research has been published in a wide range of high-quality journals such as Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Product Innovation Management, Industrial Marketing Management and Journal of Service Management. I serve in as Associate Editor in Journal of Service Research and Industrial Marketing Management and in the Editorial Advisory Boards of JAMS, JSR, AMS Review, IMM, Journal of Service Management, Journal of Services Marketing, and Journal of Service Theory and Practice.
My teaching focuses on my areas of expertise. I have taught basic and advanced level courses on service business as well as courses on qualitative research methods. I supervise theses in doctoral, master, bachelor and eMBA levels and am involved in various corporate training activities.
- Advancing service-dominant logic with systems thinking (2024)
- Journal of Business Research
(Article or data-article in scientific journal (B1)) - Actor experience: Bridging individual and collective-level theorizing (2023)
- Journal of Business Research
(Refereed journal article or data article (A1)) - B2B customer journeys: Conceptualization and an integrative framework (2023)
- Industrial Marketing Management
(Refereed journal article or data article (A1)) - Circular service management: toward conceptual understanding and service research priorities for a more sustainable future (2023)
- Journal of Service Management
(Refereed journal article or data article (A1)) - Miten palvelumuotoilu voi vastata kiertotalouden haasteisiin? (2023)
- Liikesivistysrahaston blogi
(Popularised article or blog post (E1)) - Challenging the "integration imperative": A customer perspective on omnichannel journeys (2022)
- Journal of Retailing and Consumer Services
(Refereed journal article or data article (A1)) - Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey (2022)
- Industrial Marketing Management
(Refereed journal article or data article (A1)) - Experiences catalyzing circularity in business networks: the case of concrete reuse in the construction industry
(Presentation at the 38th Annual IMP Conference 2022)
(2022) Jaakkola Elina, Aarikka-Stenroos Leena, Alkki Lauri, Harala Linnea, Riuttala Mari, Pohls Eeva
(Other (O2)) - Understanding and managing customer experiences (2022) The Palgrave Handbook of Service Management Jaakkola Elina, Becker Larissa, Panina Ekaterina
(Refereed article in compilation book (A3)) - Assessing and enhancing the impact potential of marketing articles (2021)
- AMS Review
(Refereed journal article or data article (A1)) - Developing conceptual frameworks for business-to-business marketing (2021) How to Fast-Track Your Academic Career Lindgreen Adam, Di Benedetto C. Anthony, Brodie Roderick, Jaakkola Elina
(Refereed article in compilation book (A3)) - Editorial: Introducing interdisciplinary research in Industrial Marketing Management (2021)
- Industrial Marketing Management
(Article or data-article in scientific journal (B1)) - Engagement-driven institutionalization in market shaping: Synchronizing and stabilizing collective engagement (2021)
- Industrial Marketing Management
(Refereed journal article or data article (A1)) - How to develop great conceptual frameworks for business-to-business marketing (2021)
- Industrial Marketing Management
(Article or data-article in scientific journal (B1)) - Service journey quality: conceptualization, measurement and customer outcomes (2021)
- Journal of Service Management
(Refereed journal article or data article (A1)) - Service products and productization (2021)
- Journal of Business Research
(Refereed journal article or data article (A1)) - Customer experience: fundamental premises and implications for research (2020)
- Journal of the Academy of Marketing Science
(Refereed journal article or data article (A1)) - Designing conceptual articles: four approaches (2020)
- AMS Review
(Refereed journal article or data article (A1)) - Market shaping dynamics: interplay of actor engagement and institutional work (2020)
- Journal of Business and Industrial Marketing
(Refereed journal article or data article (A1)) - Toward a goal-oriented view of customer journeys (2020)
- Journal of Service Management
(Refereed journal article or data article (A1))