Kim Holmberg
kim.j.holmberg@utu.fi +358 29 450 4924 +358 50 443 7635 ORCID identifier: https://orcid.org/0000-0002-4185-9298 |
information behaviour, misinformation, disinformation, scholarly communication, bibliometrics, altmetrics, webometrics, informetrics, open science, social media, social network analysis
I’m the Vice Head (responsible of research) of the Department of Social Research and a Senior Research Fellow at the Unit of Economic Sociology at the University of Turku, Finland. Before assuming my current roles, I served as the head of unit at Economic Sociology, and before that as a Senior Researcher at the Research Unit for the Sociology of Education (RUSE) at the University of Turku. As a senior researcher, I participated in a project aimed at advising EU member states on the advancement of Open Science and the modernization of research evaluation practices. Additionally, I led a project investigating the societal impact of Open Science within Finland. Prior to this, as a postdoctoral researcher, I delved into the realm of climate change communications online at VU Amsterdam and conducted analyses of scientific content from social media platforms for altmetrics purposes at the the Statistical Cybermetrics Research Group at the University of Wolverhampton. My academic journey includes earning a PhD from the Department of Information Studies at Åbo Akademi University, where I also attained the title of Docent in Informetrics.
My research interests lie in exploring contemporary phenomena on the internet, with a particular focus on social media, using predominantly quantitative methods. Currently I’m leading two projects in which we are investigating the spread and influence of unreliable scientific information and misinformation. I’m also interested in investigating scholarly communication within digital landscapes, the potential utility of altmetrics for research assessment and online engagement metrics, bibliometrics, open science practices, and the dynamics of academic recognition systems. Additionally, I analyze online (social) networks and the dissemination patterns of digital information, as well as various cyber threats. For further details on my ongoing research endeavors, please refer to my current projects or feel free to get in touch with me directly.
- Organizational communication on Twitter: Differences between non-profit and for-profit organizations in the context of climate change (2016) Crossmedia-Kommunikation in kulturbedingten Handlungsräumen Kim Holmberg, Iina Hellsten
(A3 Refereed book chapter or chapter in a compilation book) - Tweets as impact indicators: Examining the implications of automated “bot” accounts on Twitter (2016)
- Journal of the Association for Information Science and Technology
(A1 Refereed original research article in a scientific journal) - Twitter Campaigns Around the Fifth IPCC Report: Campaign Spreading, Shared Hashtags, and Separate Communities (2016)
- Sage open
(A1 Refereed original research article in a scientific journal) - Altmetrics for Information Professionals – Past, Present and Future (2015) Kim Holmberg
(C1 Refereed scientific book) - Book Review Digital Methods. Richard Rogers (2015)
- Journal of the Association for Information Science and Technology
(B1 Non-refereed article in a scientific journal) - Classifying altmetrics by level of impact (2015) Proceedings of ISSI 2015 Kim Holmberg
(D4 Published development or research report or study ) - Da bibliometria á altmetria (2015) Análise da informação Kim Holmberg
(A3 Refereed book chapter or chapter in a compilation book) - Digital Methods (2015)
- Journal of the Association for Information Science and Technology
(A2 Refereed review article in a scientific journal ) - Drivers of higher education institutions’ visibility: a study of UK HEIs social media use vs. organizational characteristics (2015) Proceedings of ISSI 2015 Julie Birkholz, Marco Seeber, Kim Holmberg
(A4 Refereed article in a conference publication ) - Gender differences in the climate change communication on Twitter (2015)
- Internet Research
(A1 Refereed original research article in a scientific journal)



