Kaisa Aro
 

    • Project Researcher, 
    Development Projects (Pori Unit)
    • Doctoral Researcher, 
    • Doctoral Candidate, 
    • Project Researcher
    Pori Unit (Turku School of Economics)


kaisa.m.aro@utu.fi

+358 29 450 2909

+358 50 304 1720

Pohjoisranta 11 A

Pori


: https://orcid.org/0000-0002-3882-2777

The aim of my study is to understand the phenomenon of brand love in the context of destination brands. The study will hopefully cotribute to the marketing and tourism research and academic conversation of emotional branding, brand love and destination branging. 

Key words: Brand love, Destination brand love, destination branding, tourism



  
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Last updated on 02/01/2024 01:30:00 AM