Kaisa Aro
kaisa.m.aro@utu.fi +358 29 450 2909 +358 50 304 1720 Pohjoisranta 11 A Pori ORCID identifier: https://orcid.org/0000-0002-3882-2777 |
Research
The aim of my study is to understand the phenomenon of brand love in the context of destination brands. The study will hopefully cotribute to the marketing and tourism research and academic conversation of emotional branding, brand love and destination branging.
Key words: Brand love, Destination brand love, destination branding, tourism
Publications 
1 of 2
- Bricolage and Entrepreneurial Branding in Finnish Tourism Business SMEs (2025)
- Corporate Reputation ReviewIkkunapaikka
(A1 Refereed original research article in a scientific journal) - Destination brand loving (2025) Book of Abstracts For the 33rd Nordic Symposium on Tourism and Hospitality Research on Bornholm 17-19 September 2025 Aro, Kaisa
(Abstract) - Feeling good - bodies in destination brand love (2025)
- Annals of Tourism ResearchTourism Management
(A1 Refereed original research article in a scientific journal) - Matkailu ja taianomaisuus – ilmiö rakkauden, empatian sekä ristiriitojen aallokossa (2025) Kohti uudistavaa luksusmatkailua – yksilön kokemukset osana yhteisön tarinaa Aro, Kaisa; Hanni-Vaara, Päivi
(D2 Article in a professional compilation book) - Onko brändirakkaudella ja brändivihalla jotain yhteistä? (2025)
- Mene & tiedä
- Effectuation and Brand Building in SMEs
(Presentation at the Research in Entrepreneurship and Small Business Conference (RENT) 2024)Extending the concept of brand love with bodily dimension
(Conference abstract at the 26th Biennial NFF Conference, Örebro Universitet Novahuset 2022) (2024) Suomi, Kati; Aro, Kaisa; Stenholm, Pekka
(Other publication) - Interrelatedness of Brand Love and Brand Hate: The Case of a Female Personal Political Brand in Finland (2024)
- Corporate Reputation Review
(A1 Refereed original research article in a scientific journal) - Loveful Tourism (2024) The 32nd Nordic Symposium on Tourism and Hospitality Research - Book of abstracts Aro, Kaisa
(Abstract) - Rakkaudesta vetovoimaa Satakuntaan (2024) Korkeakoulukumppanuudet alueellisen TKI-toiminnan tukena: Satakunnan kestävän siirtymän menestystekijät Aro, Kaisa
(D2 Article in a professional compilation book) - Bricolage and entrepreneurial branding in tourism business SMEs
(Presentation at the RENT Conference 2023) (2023) Suomi Kati, Aro Kaisa
(Other publication) - (2023) Aro, Kaisa; Breite, Rainer; Hietala, Kari; Pohjola, Tuomas; Rantanen, Petri; Rusanen, Helena; Salmela, Kai; Soini, Jari; Vainio, Elina
(D4 Published development or research report or study ) - Layers of love – exploring the interactive layers of brand love in the social media setting (2023)
- European Journal of MarketingIkkunapaikka
(A1 Refereed original research article in a scientific journal) - (2022) NFF 2022 Conference Papers Aro Kaisa, Tähtinen Jaana
(Other publication) - Kesä - mikä ihana mahdollisuus rakastaa! (2022)
- Satakunnan Kansa
(E1 Popularised article) - Rakkaus retkipaikkaan syntyy itsensä toteuttamisesta, kokemuksista ja tunteesta
(2022)- Taivasalla
(E1 Popularised article) - Pintaa syvemmälle - miksi matkakohteita muistellaan? (2021)
- Ikkunapaikka
(D1 Article in a professional journal) - Rakkaustarinoita – miksi matkakohteita suositellaan? (2021)
(D1 Article in a professional journal) - Supervoimii – miksi matkakohteisiin rakastutaan? (2021)
(D1 Article in a professional journal) - Rakkaus on rikkaus (2019)
- Säikeitä
(E1 Popularised article) - Antecedents and consequences of destination brand love - A case study from Finnish Lapland (2018)
(A1 Refereed original research article in a scientific journal)
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