Kaisa Aro
kaisa.m.aro@utu.fi +358 29 450 2909 +358 50 304 1720 Pohjoisranta 11 A Pori ORCID identifier: https://orcid.org/0000-0002-3882-2777 |
Research
The aim of my study is to understand the phenomenon of brand love in the context of destination brands. The study will hopefully cotribute to the marketing and tourism research and academic conversation of emotional branding, brand love and destination branging.
Key words: Brand love, Destination brand love, destination branding, tourism
Publications
- Rakkaustarinoita – miksi matkakohteita suositellaan? (2021)
- Ikkunapaikka
(Article in trade journal or blog post (D1)) - Supervoimii – miksi matkakohteisiin rakastutaan? (2021)
- Ikkunapaikka
(Article in trade journal or blog post (D1)) - Rakkaus on rikkaus (2019)
- Säikeitä
(Popularised article or blog post (E1)) - Antecedents and consequences of destination brand love - A case study from Finnish Lapland (2018)
- Tourism Management
(Refereed journal article or data article (A1)) - Antecedents and consequences of destination brand love – Case Ylläs (2017) roceedings of the Heritage, Tourism and Hospitality International Conference HTHIC 2017 Kaisa Aro, Kati Suomi, Saila Saraniemi
(Refereed article in conference proceedings (A4))
UTU Research Portal