Kaisa Aro



kaisa.m.aro@utu.fi

+358 29 450 2909

+358 50 304 1720

Pohjoisranta 11 A

Pori


ORCID identifier: https://orcid.org/0000-0002-3882-2777





Research

The aim of my study is to understand the phenomenon of brand love in the context of destination brands. The study will hopefully cotribute to the marketing and tourism research and academic conversation of emotional branding, brand love and destination branging. 

Key words: Brand love, Destination brand love, destination branding, tourism



Publications


Last updated on 2021-19-10 at 17:06