Joni Salminen
Postdoctoral researcher
Digital marketing, startups, platforms, personas
Marketing, Human-Computer Interaction, Technology
I'm interested in personas, online platforms, digital marketing, and technology startups. Always open for collaboration. Contact: joolsa@utu.fi
- Detecting demographic bias in automatically generated personas (2019) CHI EA '19 Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems Salminen J., Soongyo J., Jansen B.
- Detecting Toxicity Triggers in Online Discussions
(Conference poster) (2019) Proceedings of the 30th ACM Conference on Hypertext and Social Media Hind Almerekhi, Haewoon Kwak, Bernard J. Jansen, Joni Salminen - Does a Smile Matter if the Person Is Not Real?: The Effect of a Smile and Stock Photos on Persona Perceptions (2019)
- International Journal of Human-Computer Interaction
- Exploring the Relationship Between Game Content and Culture-based Toxicity: A Case Study of League Legends and MENA Players (2019) HT '19 Proceedings of the 30th ACM Conference on Hypertext and Social Media Sercan Sengün, Joni Salminen, Peter Mawhorter, Soon-gyo Jung, Bernard J. Jansen
- Machine learning approach to auto-tagging online content for content marketing efficiency: A comparative analysis between methods and content type (2019)
- Journal of Business Research
- Mapping online hate: A scientometric analysis on research trends and hotspots in research on online hate (2019)
- PLoS ONE
- Online hate ratings vary by extremes: A statistical analysis (2019)
- International ACM SIGIR Conference on Research and Development in Information Retrieval
- Personas Changing Over Time: Analyzing Variations of Data-Driven Personas During a Two-Year Period
(Extended Abstract of the 2019 CHI Conference on Human Factors in Computing Systems) (2019) Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems Soon-gyo Jung, Joni Salminen, Bernard J. Jansen - Persona Transparency: Analyzing the Impact of Explanations on Perceptions of Data-Driven Personas (2019)
- International Journal of Human-Computer Interaction
- The effect of smiling pictures on perceptions of personas (2019) 27th Conference on User Modeling, Adaptation and Personalization Adjunct (UMAP’19 Adjunct) Joni Salminen, Soon-gyo Jung, João M. Santos, Bernard J. Jansen



