Joni Salminen
Postdoctoral researcher
Digital marketing, startups, platforms, personas
Marketing, Human-Computer Interaction, Technology
I'm interested in personas, online platforms, digital marketing, and technology startups. Always open for collaboration. Contact: joolsa@utu.fi
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- Viewed by too many or viewed too little: Using information dissemination for audience segmentation (2017)
- Proceedings- Association for Information Science and Technology
- Who Are Your Users?: Comparing Media Professionals' Preconception of Users to Data-driven Personas
(Extended abstract) (2017) Proceedings of the 29th Australian Conference on Computer-Human Interaction Lene Nielsen, Joni Salminen, Soon Gyo Jung, Haewoon Kwak, Jisun An, Bernard J. Jansen - Who does what in marketing? Toward an understanding of marketer–machine interaction
(Presentation at ICWSM 2017 Workshop: Studying User Perceptions and Experiences with Algorithms, Montreal, Canada) (2017) Salminen J, Sarlin P, Olkkonen R - Social Media Espionage - A Strategic Grid (2015) New Technology-Based Firms in the New Millennium Salminen Joni, Degbey William Y
- Open-Source Software Entrepreneurial Business Modelling (2014)
- IFIP Advances in Information and Communication Technology
- Startup dilemmas – strategic problems of early-stage platforms on the internet (2014) Salminen Joni
- Fool’s gold? Developer dilemmas in a closed mobile application market platform (2013)
- Lecture Notes in Business Information Processing
- Why avoid difficult problems? Exploring the avoidance behavior within startup motive (2013)
- Proceedings of the LCBR European Marketing Conference
- Crowdsourcing research to mobile consumers? Emerging themes on videographic data collection. (2012) International Conference Proceedings of PSRC Lauri Pitkänen, Joni Salminen
- Customer service game : Developing theory with students (2012) Salminen, J.
- Viral coefficient : Unveiling the Holy Grail of online marketing (2012) Theoretical and Applied Aspects of Cybernetics: Proceedings of the 2nd International Scientific Conference of Students and Young Scientists Joni Salminen, Aarni Hytönen
- What is business failure? : A philosophical perspective (2012) Salminen, J.
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