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Turku School of Economics

University of Turku

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Rehtorinpellonkatu 3
Turku

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How to Create Personas: Three Persona Creation Methodologies with Implications for Practical Employment (2022)
ICT Systems and Cost Management (2013)
Individuals and virtual distance in remote B2B relations (2024)
Individuals in B2B marketing - An introduction to the book (2024)
Individuals in B2B Marketing : Sensemaking and Action in Context (2024)
Institutional logics and regulatory changes: A case study of new entrants in the UK’s management education field (2017)
Institution or agency? – A comparative study of the historical evolution of Kyoto’s and Cognac’s alcohol beverage clusters’ internationalization
(Presented at 32nd EGOS Colloquium, 7.-9.7. 2016, Naples) (2016)
International Business and Entrepreneurship in the 21st century (2021)
International entrepreneurial marketing in the digital era (2023)
International migration and Finland: Challenges and opportunities of migrant resources (2015)