Turku School of Economics

Contact Details

Street address: 
Rehtorinpellonkatu 3
Turku

Persons

  

  

  

1 of 2

  

  

  

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• Apostol, Oana
• Baiyere, Abayomi
• Bang, Marleena
• Hermes, Jan
• Hyvönen, Timo
• Jaakkola, Eveliina
• Kaapeli, Emilia
• Kaarlela, Heli
• Koporcic, Nikolina
• Kulta-Haapalainen, Anu
• Kuusjärvi, Sanna
• Lehto, Sissi
• Liikkanen, Mira
• Mäkelä, Marileena
• Merikivi, Jani
• Niemimaa, Marko
• Nummelin, Saara
• Nyström, Anna-Greta
• Oikarinen, Eeva-Liisa
• OMahony, Tadhg

Publications

  

  

  

4 of 43

  

  

  

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• Beyond Digital vs. IT : The Untold Story of Their Relationship from an Organizing Logic Perspective  (2025)
• Big Data Analytics Use in Customer Relationship Management: Antecedents and Performance Implications
  (Esitys The 24th international colloquium on Relationship Marketing -konferenssissa, 6.-9. 2016 Toulouse, France)  (2016)
• Big Data Resources, Marketing Capabilities, and Firm Performance.  (2017)
• Book review: Defining management: Business schools, consultants, media  (2018)
• Brexit means…  (2017)