markkinoinnin ja kansainvälisen liiketoiminnan laitos
Organisaation alayksiköt
Henkilöt
Julkaisut
28/28
- When and why does the name of the brand still matter?: Developing the temporal dimension of brand name equity theory (2017)
- Who are you calling old? Revisiting notions of age and ability amongst older entrepreneurs (2011)
- Who endorses whom? Meanings transfer in celebrity endorsement (2010)
- Why do we resist equality, diversity, and inclusion? Rethinking EDI from an evolutionary psychology perspective
(Presentation at the European International Business Academy Annual Conference (EIBA) 2024) (2024) - (Work)life after work? : Older entrepreneurship in London – motivations and barriers (2012)
Turun yliopiston Tutkimustietojärjestelmän portaali