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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Unpacking account-based marketing: Conceptualization, key activities, and performance outcomes (2026)
Unraveling the practices of "productization" in professional service firms. (2011)
Using AI in the creation of municipality slogans
(2024)
Using AI in the creation of municipality slogans
(Conference abstract: the 7th Annual Conference of the International Place Branding Association (IPBA) 2023) (2023)
Using artificially generated pictures in customer-facing systems: an evaluation study with data-driven personas (2022)
Using machine learning to predict ranking of webpages in the gift industry: Factors for search-engine optimization (2019)
Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process (2012)
Value Co-creation in Re-branding Tourism Destinations - A Case Study from Two Tourism Business Networks (2015)
Value co-creation in solution networks (2013)
Value co-creation within buyer-seller relationships in knowledge-intensive business services (2010)