Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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- Voice of Dwellers – Developing the place brand by listening to the residents
(Esitys Global Brand Conferencessa, Berlin 8.-10.5. 2019) (2019) - Voileipäsukupolven jaksamisesta pitää huolehtia (2018)
- Volunteerism and community healing (2024)
- Vulnerable individuals’ needs, bonds, and the meaningfulness of life. Poster presented at the conference. Conference on Meaningful Relations in Aging and Dying, 28.-30.8, 2019, University of Helsinki & University of Eastern Finland, Helsinki (2019)
- Well-being and wellness tourism – Same, same but different? – Conceptual discussions and empirical evidence (2015)
- Well-being tourism experiences – Products and services to current and future tourists (2015)
- Wellness Among Gen Zs in Western and Eastern Cultures During COVID-19 (2023)
- Wellness as a means of personal branding – Identifying the cultural differences among the US and Finnish consumers (2017)
- Wellness branding: insights into how American and Finnish consumers use wellness as a means of self-branding (2019)
- Wellness Consumers : Who Are They? (2012)
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