Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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Publications
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- Towards Entrepreneurial Internationalisation through Negative and Positive Experiences: Are near-failure cases a blessing? (2011)
- Towards Improved Performance: A Model for Testing Email Newsletter Design (2016)
- Tracing for one voice – the 5Cs of communication in place branding (2014)
- Tracking the emotional in consumption (2016)
- Tracking the Evolution of Engagement Research: Illustration of Midrange Theory in the Service-Dominant Paradigm (2018)
- Translating is a service and service business, too - building up "business know how" in translating studies (2010)
- Transnational entrepreneurship among Bukharian Jewish diaspora in Israel (2015)
- Trendit B2B myynnin tutkimuksessa. In: Myyntitalkoot – 11 etulinjan bisnesvaikuttajan näkemyksiä ammattimaisesta myynnistä. BIIT Oy Whitepaper (2021)
- Tunnel Vision West and Wide Angle East – Elina Halonen challenges us to look more closely at how cultural differences affect self perceptions – and those of the wider world – while attempting an analysis framework. (2013)
- Tunnen, siis olen (2016)
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