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"The more you know, the better?" The effects of consumer knowledge on williness to consume insect food
(Esitys Seventh European Conference on Sensory and Consumer Research -konferensissa (EUROSENSE2016), 11 - 14 September 2016 Palais des Congrés: Dijon Exhibition & Convention Centre, Dijon, France) (2016)
The name of the place as a carrier of the place heritage – Implications for place branding (2014)
The Nature of Customer Portfolios: Towards New Understanding of Firms' Exchange Contexts (2012)
The next phase in servitization: transforming integrated solutions into modular solutions (2019)
The opportunities and limitations of network visioning -- the case of strategizing in a distribution network (2018)
Theory development in servitization through the application of fsQCA and experiments (2021)
The Package Says More Than a Thousand Words : The Effect of Eco‐Labelling and Package Material on Consumer's Purchase Intentions (2025)
The paradox of institutions: The experience of recovering alcoholic (Konferenssiesityksen abstrakti) (2017)
The potential of network pictures for international alliance and network research (2015)
The power of social media in enabling brand engagement and co-creation: Myth and reality (2018)