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    University of Turku » Turku School of Economics » Department of Marketing and International Business


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    Persons
      
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    • Uverov, Nikita
    • Vesanen, Kristiina
    • Vuokko, Pirjo


    Publications
      
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    • The Nature of Customer Portfolios: Towards New Understanding of Firms' Exchange Contexts  (2012)
    • The next phase in servitization: transforming integrated solutions into modular solutions  (2019)
    • The opportunities and limitations of network visioning -- the case of strategizing in a distribution network  (2018)
    • Theory development in servitization through the application of fsQCA and experiments  (2021)
    • The Package Says More Than a Thousand Words : The Effect of Eco‐Labelling and Package Material on Consumer's Purchase Intentions  (2025)
    • The paradox of institutions: The experience of recovering alcoholic (Konferenssiesityksen abstrakti)  (2017)
    • The potential of network pictures for international alliance and network research  (2015)
    • The power of social media in enabling brand engagement and co-creation: Myth and reality  (2018)
    • The Psychology of Consumer Empowerment : A Lesson from Seneca  (2024)
    • The realness of fakes: Primary evidence of the effect of deepfake personas on user perceptions in a design task  (2023)

    Last updated on 2022-02-02 at 01:17

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