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    University of Turku » Turku School of Economics » Department of Marketing and International Business


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    • The first wave impact of the COVID-19 pandemic on the Nasdaq Helsinki stock exchange: Weak signal detection with managerial implications  (2021)
    • The ‘fourth wall’ and other usability issues in AI-generated personas : comparing chat-based and profile personas  (2025)
    • The future of data-driven personas: A marriage of online analytics numbers and human attributes  (2019)
    • The Helsinki internationalization process model: How Reijo Luostarinen’s legacy can generate a new agenda for IB research
      (Presentation at the 17th Vaasa International Business Conference 2023)        (2023)
    • The impact of firm-level and project-level it capabilities on CRM system quality and organizational productivity  (2021)
    • The impact of intra- and interfirm collaboration on service innovation performance in B2B firms  (2014)
    • The influence of service elements on R&D control: a longitudinal case study  (2011)
    • The Innovation Adoption/Diffusion and the Industrial Network Approaches. A Conceptual and Empirical Comparison  (2010)
    • The interface of value creation and the service process – A categorization of the relevant perspectives and an integrative framework.  (2015)
    • The interplay between customers’ incidental and integral affects in value experience  (2022)

    Last updated on 2022-02-02 at 01:17

    UTU Research Portal