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- Selling Results Solutions: Creating Sales opprtunities in Mature Industrial Markets (2011)
- Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action (2017)
- Semantic features in municipality slogans and their use in place branding
(Presentation at the 10th Annual International Colloquium on Branding 2022) (2022) - Service experience co-creation: Conceptualization, implications, and future research directions (2015)
- Service innovation in networks: A systematic review and implications for B2B research (2014)
- Service journey quality: conceptualization, measurement and customer outcomes (2021)
- Service products and productization (2021)
- Service research perspective to transformative art-based interventions for persons with dementia
(Poster presentation at the 33rd Alzheimer Europe Conference 2023) (2023) - Servitization as reinforcement, not transformation (2017)
- “Shopping for Items” or “Partnering for Performance”? A framework of purchasing practices for value co-creation in post-outsourcing buyer–supplier relationships (2018)
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