Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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- Rebranding a "rather strange, definitely unique" city via co-creation with its residentsRebranding (2020)
- Reciprocal Adaptations for Successful Value-Driven Exchange in B2B Markets (2024)
- Re-conceptualizing the role of family context in emerging economy family business and entrepreneurship (2018)
- Recovery journey (2015)
- Re-examining the link between fairness and commitment in buyer-supplier relationships (2018)
- Reference communication and third actors in the initiation of business relationships (2017)
- Reflections on Episodic Narrative Interviews (2011)
- Relationship formation in collaborative new service developement (2010)
- Relationship Marketing Theory: Its Roots and Direction (2012)
- (2011)
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