Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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- PIDÄN AINA LÄHELLÄ, KULJEN MATKAN VIERELLÄ – läheisten ja heidän tunteidensa merkitys vakavasti sairastuneille. Esitys Surukonferenssissa. Tampereen yliopisto, (2017)
- Place branding and translocal chronotopes in Finnish municipality slogans (2024)
- Place Branding in Finland : A Discourse Analysis of Municipal Slogans (2024)
- Planetaariset rajat: Kirjallisuuskatsaus kulutuksen ja biodiversiteetin välisistä yhteyksistä (2023)
- Platform as a Social Contract: An Analytical Framework for Studying Social Dynamics in Online Platforms (2018)
- Playing Video Games As a Consumption Experience (2015)
- Portray of a wellness consumer – At the crossroads of health, luxury and sustainability? (2014)
- Positive and negative emotional spirals in eWOM of new recreational sports: A case study on Nordic Walking (2019)
- Pricing strategy in multi-channel retailing and fairness perception: An examination of boundary conditions (2016)
- Problems of Data Science in Organizations: An Explorative Qualitative Analysis of Business Professionals’ Concerns (2017)
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