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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Paradigmasta paremmaksi: B2B-koulukuntien kehitys ja vuorovaikutteinen rinnakkaiselo (2018)
Paradox in CSR Practice: Suggesting Ambidexterity Capability for MNEs (2017)
Paradox of health and appearance in fitness culture - The usage of commercial fitness services among young adults (2014)
Parents at the forefront of healthcare encounters - a child's severe illness and the involvement of parents at the encounters (2017)
Perhe ja perheyritys: kasvun dynamiikkaa Ullan Pakarissa (2011)
Persona Analytics: Implementing Mouse-Tracking for an Interactive Persona System (2021)
Persona perception scale: Developing and validating an instrument for human-like representations of data (2018)
Persona Perception Scale: Development and Exploratory Validation of an Instrument for Evaluating Individuals' Perceptions of Personas (2020)
Personas and Analytics: A Comparative User Study of Efficiency and Effectiveness for a User Identification Task (2020)
Personas Changing Over Time: Analyzing Variations of Data-Driven Personas During a Two-Year Period
(Extended Abstract of the 2019 CHI Conference on Human Factors in Computing Systems) (2019)