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Organizational Buying as Muddling Through: A Practice-Theory Approach (2012)
Organizational Structures for New Service Development (2018)
Organizing for solution business: internal vs. external resource integration (2013)
Os efeitos da qualidade dos serviços eletrônicos: Uma revisão metanalítica (2016)
Other-related needs experienced by secondary customers – altruism or something else?
(Presentation at the Multidisciplinary Primary Health Care Research Congress 2020) (2020)
Outlook on the transition towards autonomous shipping (2018)
Outward-looking and future-oriented customer value potential management: The sales force value appropriation role (2016)
Overcoming barriers to eating insects
(Esitys 7th European Conference on Sensory and Consumer Research -konferenssissa, 11.-14.9. 2016, Dijon, France) (2016)
Overcoming Roadblocks to Implementing Value-Based Selling: Aligning Organizational Support with Sales Force Activities (2014)
Pääkirjoitus: Siltojen yli (2016)