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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Old Dogs Learning New Tricks? The Effect of Age and Generation on Shopping Behaviour (2019)
Old Rules, New Drinkers: How does the New Generation of Wine Drinkers Conceptualise Old and New World Wines? (2024)
Olfactory cues and consumers' purchase behavior in food products: A category management approach (2019)
Olfactory cues and purchase behavior: consumer characteristics as moderators (2019)
Oma koti kullan kallis (2016)
Once again I gained so much – Understanding the value of b-to-b sales interactions (2013)
Once again I gained so much – understanding the value of business-to-business sales interactions from an individual viewpoint (2014)
One person can make a difference-although branding a place is not a one-man show (2013)
Onko sen pakko olla mersu? : Automerkkifoorumien verkkokeskustelut markkinatiedon lähteenä (2018)
Online Hate Interpretation Varies by Country, But More by Individual: A Statistical Analysis Using Crowdsourced Ratings (2018)