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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Mixed methods as a research strategy in international business : from simple designs to value added contribution (2012)
Mixed methods in international business (2010)
Modeling the New Modalities of Personas : How Do Users' Attributes Influence Their Perceptions and Use of Interactive Personas? (2024)
Modern Dad, Modern Ad: Testing Cross-Cultural Effects of Fatherhood Depictions on Brand Attitudes and Identification
(Presentation at the 72nd Annual ICA Conference 2022) (2022)
Money laundering as a transnational business phenomenon: a systematic review and future agenda (2023)
Monimenetelmätutkimus (2020)
Moving beyond ethical decision-making: a practice-based view to study unethical sales behavior (2019)
Multitemporality in IB fieldwork – defining the temporality of the phenomenon, informants and researcher
(2024)
Municipality names and mergers: attitudes towards the changing name (2013)
Municipality Names in Consolidations: What Happens to Place Branding? (2016)