Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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- Kuvaileva slogan kantaa pidemmälle (2021)
- ”Kyl te olette sit ihmeellisii!” Sairaalaklovnit tuomassa iloa ja osallisuutta muistisairaille asukkaille / ”You two are so peculiar!” Hospital clowns bringing joy and inclusion for residents with dementia (2023)
- Leveraging Customer Experience Communication (2014)
- Leveraging Online Social Media Data for Persona Profiling
(Qatar Foundation Annual Research Conference 2018 abstract) (2018) - Leveraging the benefits of modularity in the provision of integrated solutions: A strategic learning perspective (2018)
- Liikkumisen palapeli perheissä – miten sovittaa osat yhteen? (2023)
- Liking and not liking – understanding the package preference with eye-tracking
(Presentation at the International Conference on Research in Advertising (ICORIA) 2024) (2024) - Luopumisen keskellä - haavoittuvan asiakkaan tunnelähtöiset tarpeet. Esitys Surukonferenssissa, Tampereen yliopisto (2016)
- Machine learning approach to auto-tagging online content for content marketing efficiency: A comparative analysis between methods and content type (2019)
- Managing business and innovation networks — From strategic nets to business fields and ecosystems (2017)
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