Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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Publications
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- Heritage chameleons. Utilisation of brand heritage in international companies (2010)
- "Her Name Was Chloe and She Delivers Stuff to Your Room" (2020)
- Highly innovative and extremely entrepreneurial individuals: what are these rare birds made of? (2013)
- How B2B social media content strategies generate engagement across different social media platforms (2025)
- How Can Intelligent Persona Features Support Online Advertising Work? (2023)
- How Can Intelligent Persona Systems Support Online Advertisers’ Daily Work Tasks? (2025)
- How Can Personas Support Online Advertising Process? Proposing ‘Persona-Based Online Advertising Optimization (2023)
- How Causal Locus Affects Consumers' Emotions when Co-Production Results are Unsatisfactory? (2014)
- How do clowns listen?
(Conference abstract: the 7th Nordic Interdisciplinary Conference on Discourse and Interaction 2023) (2023) - How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising (2020)
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