Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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Publications
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- Designing conceptual articles: four approaches (2020)
- Designing prototype player personas from a game preference survey
(Extended Abstract) (2020) - Designing transformative service initiatives (TSIs) in polarised contexts : a framework for effective practice (2025)
- Design issues in automatically generated persona profiles: A qualitative analysis from 38 think-aloud transcripts (2019)
- Detecting demographic bias in automatically generated personas (2019)
- Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning (2022)
- Detecting Toxicity Triggers in Online Discussions
(Conference poster) (2019) - Determining online brand reputation with machine learning from social media mentions: A study in the banking context
(Presentation at the 13th Global Brand Conference 2018) (2018) - Developing a digital platform as a market shaping device for sustainability
(Presentation at the 38th Industrial Marketing and Purchasing (IMP) Conference 2022) (2022) - Developing an online hate classifier for multiple social media platforms (2020)
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