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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Detecting Toxicity Triggers in Online Discussions
(Conference poster) (2019)
Determining online brand reputation with machine learning from social media mentions: A study in the banking context
(Presentation at the 13th Global Brand Conference 2018) (2018)
Developing a digital platform as a market shaping device for sustainability
(Presentation at the 38th Industrial Marketing and Purchasing (IMP) Conference 2022) (2022)
Developing an online hate classifier for multiple social media platforms (2020)
Developing conceptual frameworks (2024)
Developing conceptual frameworks for business-to-business marketing (2021)
Developing Innovative Business Model in Social Ventures (2015)
Developing integrated solutions within B-to-B service networks (2011)
Developing Prototype Player Personas from Game Preferences
(Presentation at the ACM Woodstock conference (WOODSTOCK’18)) (2020)
Developing service research - paving the way to transdisciplinary research (2016)