Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
Contact Details
Publications
17 of 67
- Detecting demographic bias in automatically generated personas (2019)
- (2022)
- (2019)
- Determining online brand reputation with machine learning from social media mentions: A study in the banking context
(Presentation at the 13th Global Brand Conference 2018) (2018) - Developing a digital platform as a market shaping device for sustainability
(Presentation at the 38th Industrial Marketing and Purchasing (IMP) Conference 2022)Developing conceptual frameworks (2022) - (2020)
- Developing a social media firestorm scale : from conceptualization to AI-assisted validation (2025)
- (2024)
- Developing conceptual frameworks for business-to-business marketing (2021)
- Developing Innovative Business Model in Social Ventures (2015)
UTU Research Portal