Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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Publications
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- Collective engagement in organizational settings (2019)
- COLOURING OUTSIDE THE LINES: Incorporating incidental emotions into the concept of emotional value
(Esitys Academy of Marketing Conferencessa, Newcastle Business School, Northumbria University, UK 4.-7. 2016) (2016) - Combining behaviors and demographics to segment online audiences: Experiments with a youtube channel (2018)
- Commercialisation of innovations requires co-operation and networks (2010)
- Commercializing a radical innovation: probing the way to the market (2014)
- Companies as vectors of nation branding: The role of Nokia in branding Finland (2010)
- Comparing persona analytics and social media analytics for a user-centric task using eye-tracking and think-aloud (2021)
- Competitive bidding and contracts – the impact of perceived fairness on relationship continuity amog Finnish and Hungarian metal and machinery industry actors
(Esitys Annual IMP Conferencessa, 30.8.-3.9. 2016, Poznan Poland) (2016) - Conceptualisation and operationalisation of place heritage. – 5th International Corporate Heritage Symposium, Brunel University, London 25.–27.3.2015 (2015)
- Conceptualizing Value-Based Selling in Business Markets (2011)
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