markkinointi
Julkaisut
- A behavioral approach to organizational innovation adoption (2016)
- A bricolage perspective on service innovation (2017)
- Absence and visioning in market shaping (2026)
- Accessing resources for service innovation - the critical role of network relationships (2014)
- A contextual account of digital servitization through autonomous solutions: Aligning a digital servitization process and a maritime service ecosystem transformation to autonomous shipping (2022)







