Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
- With or without super platforms? Analyzing online publishers’ strategies in the game of traffic (2018)
- Yhteiskehittäminen asiantuntijapalvelujen tuotteistamisessa (2016)
- "You Always Get an Answer" : Analyzing Users' Interaction with AI-Generated Personas Given Unanswerable Questions and Risk of Hallucination (2025)
- Zooming out: Actor engagement beyond the dyadic (2018)