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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Generating Cultural Personas from Social Data: A Perspective of Middle Eastern Users (2017)
Generation X - the Unexplored Potential in the Wellness Market (2015)
Generation Z's perceptions of a good life beyond consumerism: Insights from the United States and Finland (2024)
Getting Emotional Enough: Analyzing Emotional Diversity in Deepfake Avatars (2024)
Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors (2024)
Giving Faces to Data: Creating Data-Driven Personas from Personified Big Data
(Conference demonstration) (2020)
Global, regional, and local acceptance of solar power (2024)
Going green but seeing red: Nested tensions in initiating market shaping for sustainability
(Presentation at the 39th IMP Conference on the 23rd of August in Manchester, UK)
(2023)
Grasping the entrepreneurial opportunity process with diaries (2013)
Grasping the food sector entrepreneurial opportunity process with diaries (2011)