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- Challenges in delivering brand promise - focusing on municipal health care organisations (2014)
- Challenges in the paradigm shift from product to service innovation (2012)
- Challenges of public procurement - Measuring the processes or the outcome (2015)
- Changing institutional logics: shifting to a new service model in the Finnish public sector (2019)
- Chasing impact - how hybrid new ventures shape markets for sustainability (2022)
- Clean Shipping: Exploring the impact of emission regulation (2019)
- Co-creating a brand ecosystem in tourism destinations - A case study from three networks
(Presentation at the XIII Symposium of Finnish Tourism and Leisure Research 2021) (2021) - Co-creating a green marketing plan for business tourists, case: Bothnian Coustal Road (2013)
- Co-creating a nation brand (2011)
- Co-creation of experience and entrepreneurial learning (2013)
Turun yliopiston Tutkimustietojärjestelmän portaali