Porin yksikkö
Yhteystiedot
Henkilöt
Julkaisut
- Intermediary roles in local mobile advertising: Findings from a Finnish study (2016)
- Internal marketing and branding: Nonprofit marketing starts from the inside (2021)
- International Market Shaping : The Case Study of Indoor Hygiene Solutions in Saudi Arabia (2024)
- Interrelatedness of Brand Love and Brand Hate: The Case of a Female Personal Political Brand in Finland (2024)
- Intra-organizational Network of Industrial Service Development (2010)
- Intrapreneurial risk-taking in public health care – challenging existing boundaries (2013)
- Ironic festival brand co-creation (2020)
- Ironic festival branding (2017)
- Is internal branding the key to successful organisational change in the public sector? (2013)
- Is there a role for HRM in corporations' CSR strategies? An analysis of the sustainability reports
(Conference abstract: Academy of Management Annual Meeting 2022) (2022)