Porin yksikkö
Henkilöt
Julkaisut
- Book review: Entrepreneurship in culture and creative industries: Perspectives from companies and regions (2019)
- Boosting Smart Place-Brand Engagement – University as a Strategic Facilitator (Abstract of the 30th Nordic Symposium on Tourism and Hospitality Research, 2022) (2022)
- Brand Ecosystem Narratives in Cultural Heritage and Tourism Networks (2017)
- BRAND HATE through negative word of mouth (NWOM) in social media online communities (Presentation at the 15th Global Brand Conference 2022) (2022)
- Branding a University: effectiveness of internal branding activities on mid level administrators and Deans (2017)





