A1 Journal article – refereed
“They’re a little bit squeezed in the middle”: strategic challenges for innovation in US Metropolitan newspaper organisations




List of Authors: Mikko Villi, Mikko Grönlund, Carl-Gustav Linden, Katja Lehtisaari, Bozena Mierzejewska, Robert G. Picard, Axel Röpnack
Publisher: Taylor & Francis
Place: London
Publication year: 2019
Journal: Journal of Media Business Studies

Abstract

This paper focuses on media innovation among publishers of metropolitan
newspapers in the United States, in cities such as San Diego, Boston,
Miami, Philadelphia and Dallas. The situation for metropolitan
newspapers is difficult, as they fall between national newspapers, which
can aim for extending their reach both nationally and globally, and
local newspapers, which have a smaller cost structure and can cater to a
more limited, and often more engaged, audience community. Our paper
demonstrates that there seems to be great awareness of what can be done
by US metropolitan newspapers, but managers are struggling with
constraints, such as lack of financial and human resources and general
organisational anaemia.


Last updated on 2019-21-08 at 21:59