A4 Article in conference proceedings
Investigating dual effects of social networking sites

List of Authors: A. K. M. Najmul Islam, Matti Mäntymäki, Aaron W. Baur, Markus Bick
Publisher: Springer Verlag
Publication year: 2018
Journal: Lecture Notes in Computer Science
Book title *: Challenges and Opportunities in the Digital Era. I3E 2018
Journal name in source: Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Title of series: Theoretical Computer Science and General Issues
Volume number: 11195
ISBN: 978-3-030-02130-6
eISBN: 978-3-030-02131-3
ISSN: 0302-9743


This paper investigates the dual effects (i.e. benefits and dangers) of a social networking site (SNS). Our dependent variables are subjective vitality and addiction. We employ self-determination theory (SDT), specifically the concepts of autonomous and controlled motivation and hypothesize that social enhancement and enjoyment represent autonomous motivation and contributes to subjective vitality while voyeurism and exhibitionism represent controlled motivation and contribute to SNS addiction. We test our hypotheses with data from 289 student Facebook users using Partial Least Squares (PLS). The results suggest that both social enhancement and enjoyment predict subjective vitality. In contrast, exhibitionism is the sole predictor of SNS addiction while voyeurism has no effect.

Last updated on 2019-02-07 at 17:48