A4 Refereed article in a conference publication

Investigating dual effects of social networking sites




AuthorsA. K. M. Najmul Islam, Matti Mäntymäki, Aaron W. Baur, Markus Bick

EditorsSalah A. Al-Sharhan, Antonis C. Simintiras, Yogesh K. Dwivedi, Marijn Janssen, Matti Mäntymäki, Luay Tahat, Issam Moughrabi, Taher M. Ali, Nripendra P. Rana

Conference nameConference on e-Business, e-Services and e-Society

PublisherSpringer Verlag

Publication year2018

JournalLecture Notes in Computer Science

Book title Challenges and Opportunities in the Digital Era. I3E 2018

Journal name in sourceLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Series titleTheoretical Computer Science and General Issues

Volume11195

First page 81

Last page101

ISBN978-3-030-02130-6

eISBN978-3-030-02131-3

ISSN0302-9743

DOIhttps://doi.org/10.1007/978-3-030-02131-3_10


Abstract

This paper investigates the dual effects (i.e. benefits and dangers) of a social networking site (SNS). Our dependent variables are subjective vitality and addiction. We employ self-determination theory (SDT), specifically the concepts of autonomous and controlled motivation and hypothesize that social enhancement and enjoyment represent autonomous motivation and contributes to subjective vitality while voyeurism and exhibitionism represent controlled motivation and contribute to SNS addiction. We test our hypotheses with data from 289 student Facebook users using Partial Least Squares (PLS). The results suggest that both social enhancement and enjoyment predict subjective vitality. In contrast, exhibitionism is the sole predictor of SNS addiction while voyeurism has no effect.



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