A4 Article in conference proceedings
Commercialization Skills: Necessity for High Technology Entrepreneurs in Digital Era




List of Authors: Saheed A. Gbadegeshin
Place: Cham, Switzerland
Publication year: 2019
Book title *: Proceedings of the Future Technologies Conference (FTC) 2018
Title of series: Advances in Intelligent Systems and Computing
Volume number: 881
ISBN: 978-3-030-02682-0
eISBN: 978-3-030-02683-7
ISSN: 2194-5357

Abstract

As Fourth revolution evolves, digitalization enables development and
diffusion of new high technologies. Hence, it is essential to have
knowledge on commercialization competence, which assists entrepreneurs
to transform their inventions/innovations into consumable
products/services. Therefore, this study investigates commercialization
skills and their importance for entrepreneurs in digital era. A
qualitative method was used via interview. Business advisors and
developers in Finland were interviewed. The results revealed that
presentation/pitching, regulatory, information analysis, social media,
and negotiation skills are necessary for high technology entrepreneurs.
The results also affirmed that entrepreneurship, marketing, and business
management skills, which are previously discussed by scholars and
practitioners, are also needed. With these results, this study
contributes to the discourse of commercialization and entrepreneurship
education.


Last updated on 2019-20-07 at 12:56